As we continue to expand, we are seeking a highly skilled and motivated Marketing Manager to lead and execute key marketing initiatives. This is an exciting hands-on opportunity to join our dynamic team and advance your career in the fast-growing climate tech space while making a significant societal impact.

As the Growth Marketing Manager, you bring expertise in B2B SaaS marketing. You will oversee key aspects of our marketing strategy, with a focus on demand generation, campaign execution, and the customer journey. Collaborating with cross-functional teams, you will execute innovative campaigns that drive engagement, generate qualified leads, and ensure alignment across our marketing efforts. The ideal candidate is a data-driven marketer with a proven track record of driving growth in fast-paced environments, who thrives on innovation and collaboration.

About Scoop

Scoop is on a mission to empower the renewable energy & electrification revolution by helping solar and renewable energy companies scale efficiently. Our no-code Central Operations Hub streamlines operations automates workflows, and integrates seamlessly with existing tools. Purpose-built for field operations teams, Scoop enables businesses to accelerate growth while maintaining operational excellence.

Responsibilities

Email Marketing

Own and optimize nurture email workflows for new and existing Ideal Customer Profiles (ICPs), ensuring high engagement and conversion rates.
Partner with the Outbound Cold Email Specialist to test, refine, and scale top-of-funnel lead generation campaigns.
Continuously analyze and improve automated workflows, ensuring messaging stays relevant and delivers measurable impact.

Customer Journey Marketing

Design and execute multi-channel campaigns that enhance the customer journey, leveraging automation to engage and retain customers at every stage.

Webinar Operations and Promotional Campaigns

Manage the entire webinar process, from planning to execution, ensuring alignment with company goals and audience needs.
Collaborate with customers and stakeholders to define impactful topics and create a detailed webinar brief.
Manage the Customer Spotlight Webinar pipeline, ensuring a steady flow of featured customers.

Multi-Touch Growth Campaigns

Research and execute creative marketing initiatives (e.g., direct mail, unique outreach) to expand reach and drive engagement.
Analyze performance data to optimize campaigns, improve efficiency, and scale high-impact initiatives.

Brand and Community Engagement

Oversee branded swag production and distribution to enhance brand visibility and employee pride.
Lead the planning and execution of the annual customer holiday gift program, including sourcing thoughtful gifts and ensuring their timely delivery.
Plan and manage internal and customer events to strengthen culture.

Qualifications

A Bachelor’s degree or equivalent in Marketing, Media, or Business.
4-6 years of experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth companies.
Expertise in executing email marketing campaigns, nurture campaigns, and workflow automation.
A proven track record of managing and delivering impactful marketing initiatives that drive measurable results.
Skilled at A/B testing, analyzing metrics, and optimizing campaigns to drive engagement and conversions.
Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up.
Familiar with best practices for list segmentation and maintaining clean data hygiene (preferably in HubSpot).
Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners.
Excellent written and verbal communication skills for crafting clear, compelling messages.
Strong attention to detail in ensuring brand consistency across all marketing materials.
Comfortable wearing multiple hats and adapting to shifting priorities in a startup setting.
Bonus: Familiarity with the solar and renewable energy industry or a similar industrial field-oriented sector.