Head of Performance Marketing

Scion Staffing has been engaged to conduct the search for a Head of Performance Marketing on behalf of a fast-growing, venture-backed legal technology company. This is a high-impact role responsible for building and scaling end-to-end paid media campaigns that drive efficient and compliant lead generation. This is direct-hire, remote position based in Texas.

Responsibilities:

• Lead full-funnel, multichannel marketing campaigns (search, social, display, email, CTV, Reddit, etc.) to drive claimant acquisition
• Oversee creative production (video, static, motion) using tools such as Adobe CC, Canva, or Figma
• Build, test, and optimize landing pages and funnels using CRO best practices
• Manage media budgets and campaign targeting to hit cost-per-lead (CPL) and cost-per-acquisition (CAC) targets
• Ensure compliance with TCPA, CAN-SPAM, and legal marketing regulations
• Manage segmented email and contact lists in marketing platforms
• Collaborate with intake partners to optimize lead follow-up and attribution
• Analyze performance metrics and deliver insights to leadership via dashboards and regular reporting
• Monitor competitive activity, industry trends, and emerging case opportunities to inform campaign strategy

Qualifications:

• Hands-on performance marketing experience managing six-figure monthly budgets
• Track record of achieving aggressive CPL/CAC goals
• Strong creative skills with a portfolio of static and video ad examples
• Expertise with platforms including Google Ads, Meta, LinkedIn, Reddit Ads, DSPs, and analytics tools (GA4, Looker, Tableau)
• Proficiency in Excel/Sheets and basic SQL for data analysis and attribution modeling
• Excellent written communication and project management skills
• Experience marketing within law firms or other highly regulated industries (pharma etc.) preferred.

Compensation:

This position offers a salary range of $180,000 to $220,000, depending on experience, plus equity and bonus potential.

How to Apply:

For immediate consideration, please submit your resume and share more about your professional experience!

About our Search Firm:

Scion Staffing is a national award-winning staffing firm! Since 2006, we have had the pleasure of successfully placing thousands of talented professionals with amazing career opportunities. Through our innovative team building and recruiting solutions, we bridge the gap in executive leadership searches, direct hire recruiting, interim leadership placement, and temporary professional staffing. Our track record and recruitment process has made us one of the top recruitment firms in the nation.

We are proud to be part of the Forbes lists of the Best Recruitment Firms and the Best Executive Search Firms in America. Additionally, Scion has been recognized as a ClearlyRated Best of Staffing firm as well as a top recruitment firm by The Business Times. Additional information about us can also be found at www.scionstaffing.com.

Scion Staffing, Inc. is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. For opportunities located in a region that have enacted fair chance, arrest or conviction-based employment ordinances, Scion Staffing proactively follows the enacted guidance and considers for employment all qualified applications with arrest and conviction records. We believe in following best practices and considering all qualified applicants that apply with us.