Science and Medicine Group is a leading business information and media firm serving the life science, analytical instrument, clinical diagnostic, diagnostic imaging, and dental industries. The company's portfolio includes market intelligence brands BioInformatics, IMV Medical Information, Amplion, Instrument Business Outlook, Kalorama Information, and Strategic Directions International as well as media brands AuntMinnie.com, DrBicuspid.com, LabPulse.com, and ScienceBoard.net.

Purpose

Science & Medicine Group (SMG) is looking for a dynamic Marketing Specialist to help run marketing for its Insights business unit that provides custom market research services and syndicate market research reports. SMG has aggregated the most credible market research brands throughout the life sciences, imaging diagnostic, and laboratory diagnostics to provide over 700 customers with a comprehensive solution to accelerate their decision making. The Marketing Systems & Campaign Specialist is a tactical, hands-on role for a B2B marketer who’s comfortable building campaigns, writing copy, managing and optimizing our HubSpot and Salesforce systems to support lead generation and sales/marketing alignment. Your primary goal will be to drive lead generation, streamline workflows, help ensure Hubspot and Salesforce work effectively together to support our processes, and to assist the Marketing Director.

Responsibilities

Responsibilities adjust to organization/department needs, but typically align to the following:

Build and schedule marketing campaigns in HubSpot that integrate with SalesForce
Build and maintain Hubspot workflows to support lead management, routing, and automation
Support property mapping, lead flow optimization, and syncing between Hubspot and Salesforce
Troubleshoot sync issues and help ensure clean, accurate data between systems
Draft marketing copy for emails, blogs, social posts, and event promotions
Set up and gate assets with forms, landing pages, and CTAs in HubSpot
Design simple visuals in Canva and repurpose assets across campaigns
Support webinar promotions and logistics across email and social
Manage contact lists, campaign tracking, and basic Salesforce tasks
Assist with marketing analytics, attribution tagging, and report pulls
Coordinate with analysists and product teams to support report launches
Follow brand voice and marketing templates for each Insight brand
Coordinate trade show attendance, accommodation, and award ceremonies.

Requirements

Skills & Competencies

Must Have Skills For This Role Include

Proven experience in HubSpot (email builds, forms, CTAs, workflows, system integration settings) with the ability to build workflow automations, lead routing, and support Salesforce integration.
Familiarity with Salesforce (comfortable supporting data syncs, property mapping, and basic administrative tasks)
Ability to implement and optimize system configurations based on defined sales and marketing processes
Outstanding written, verbal and presentation communication skills with the ability to translate complex ideas into simple, intuitive messages for email, blog, and social content
Detail-oriented, well-organized, and able to juggle multiple campaigns
Comfortable working across multiple brand and product lines
A quick learner with excellent problem-solving, judgment and decision-making skills

Education & Experience

Bachelor's degree (or equivalent)
3-5 years’ experience with proven success in B2B marketing, including campaign creation, marketing automation and system configuration
Hands on experience with HubSpot Marketing Hub and Salesforce
Tech stack familiarity including HubSpot, Salesforce, Google Analytics, Sales Navigator, Asana, Zoom Webinars, and Canva
Experience in market research and/or life science or medical diagnostics, a plus

Additional Info

Rare domestic travel

FLSA Status (U.S. employees only): Exempt

EOE: We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.