Director of Sales & Marketing

About the job

About School Pathways & Aequitas

School Pathways and Aequitas are rapidly growing education technology companies backed by Banyan Software. We provide Student Information Software (SIS) software suites that allow K-12 educators to more effectively manage student administration, instruction and compliance in districts and charter schools. If you are excited about joining a tight-knit team that makes educators’ jobs easier and helps every student to find their path to success, apply to join our team today.

Position Overview

The Director of Sales and Marketing will drive organic revenue growth across both companies, formulating messaging, cultivating strong relationships with our buyers and mentoring team members and improving our processes to deliver engaging campaigns and sales wins. Success will require effective collaboration with other team members and a desire to continuously improve our campaigns, prospecting, deal management, communication, and sales and marketing functions. The ideal candidate is organized, self-motivated, and excited to help lead our efforts to expand our impact in the K-12 education market.

Responsibilities

Sales:

• Lead, mentor, and motivate the sales team to meet and exceed sales targets
• Accountability for sales team’s bookings goals and productivity targets
• Oversee sales pipeline, ensuring accuracy in our deal flow and bookings projections
• Network and start conversations with K-12 District & Charter School decision-makers
• Evolve sales, processes improving visibility, predictability and repeatability
• Understand buyer requirements and use cases
• End-to-end deal management and negotiation of contract terms and pricing with buyers

Marketing:

• Help team determine marketing themes and pillar content pieces, oversee content development
• Recommend improvements in our digital marketing footprint - website, paid, earned, social
• Oversee our marketing automation/CRM and prospect database - Hubspot
• Define metrics and marketing attribution model measuring campaign effectiveness

Qualifications

• Bachelor’s degree or equivalent work experience, 5+ years of SaaS sales/marketing experience
• Proven ability to manage end-to-end deal processes from initial outreach to demos, to negotiations with decision-makers
• Ability to learn and deliver clear demonstrations of our products
• People-first leader with strong mentoring, organizational, and time management skills
• Ability to build relationships with various levels of prospects and current clients
• Strong authoring, verbal, written communication, and customer presentation skills

Benefits

• Competitive compensation plan (base + commission) commensurate with background and qualifications

• Medical, Dental and Vision Insurance

• Generous employee vacation and company holiday schedule

• 401K participation with company matching