Director of Social Media Marketing

Director of Social Media Marketing

About the Role:

We are seeking a Director of Social Media Marketing to drive our strategy across social platforms, build a strong brand voice, and grow an engaged community. This role requires a mix of data-driven decision-making, trendspotting, and creative storytelling to elevate Scentbird’s and Drift’s presence across organic social channels.

You’ll lead a team responsible for organic social media and community engagement while working cross-functionally with Integrated Marketing, User Acquisition, Business Development and Creative teams to drive key SMM KPIs, including follower growth, engagement, impressions and social sentiment, as well as support business partner acquisition & retention. You will support our flagship brands Scentbird & Drift, as well as other brands in our company portfolio.

What You’ll Be Responsible For:

Social Strategy & Execution

• Develop and execute a best-in-class organic and paid social strategy that strengthens brand affinity and awareness, increases engagement, and drives follower growth & conversions.
• Own Scentbird’s & Drift’s social media calendar across all platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging channels).
• Translate brand campaigns, product launches, and seasonal moments into compelling social-first content.
• Implement a test-and-learn approach to optimize content performance and social growth.
• Manage Scentbird’s social media agency, internal creators, as well as the SMM Manager & Community Manager.

Content & Community Management

• Oversee the creation of high-performing, platform-native content (video-first, user-generated content, influencer-led storytelling, etc.) that achieves ambitious KPIs.
• Lead a team of internal & external collaborators to build an engaged fragrance-loving community.
• Manage Scentbird’s & Drift’s brand voice and social identity to ensure consistent, authentic messaging across all channels.

Brand Ambassador & Influencer Partnerships

• Own and scale Scentbird’s & Drift’s brand ambassador programs.
• Implement influencer-supported brand campaigns for Scentbird’s key business partners, delivering media value & fostering partner acquisition & retention.

Performance & Insights

• Analyze & report on key performance metrics (follower growth, engagement, reach, conversion rates).
• Monitor social trends, competitor activity, and emerging platforms to keep Scentbird & Drift ahead of the curve.
• Work closely with User Acquisition teams to optimize paid social strategies that drive new subscriber acquisition.
• Support increase in Lifetime Value by partnering with Integrated Marketing team & promoting subscriber-focused programs to the brands’ social media audience.

What We’ll Love About You:

• You think big and move fast – You’re always ahead of the curve, spotting trends before they peak and executing creative ideas with speed and precision.
• You’re a content visionary – You know what makes people stop scrolling and engage. You have a sharp eye for storytelling, aesthetics, and creating viral moments.
• You thrive on collaboration – You love working cross-functionally and rallying teams to bring bold ideas to life, from influencer activations to integrated brand campaigns.
• You’re both creative and data-savvy – You balance gut instinct with insights, leveraging analytics to optimize content performance and maximize impact.
• You’re passionate about fragrance, lifestyle & pop culture – You get the culture, the trends, and what excites fragrance consumers, especially in the Gen Z and millennial space.
• You bring fresh ideas and positive energy – You’re excited to build, experiment, and take Scentbird’s social presence to the next level.

What You’ll Need to Have:

• A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.), their algorithms, and best practices
• A proven track record of leading social media strategy for best-in-class social media accounts. Proven success in growing a brand’s social presence and driving measurable impact on engagement and revenue.
• A passion for content creation with a strong eye for visuals and storytelling. First-hand experience in social media content creation & willingness to be on camera if needed, are a plus.
• Strong leadership skills with experience managing a high-performing team, including both internal & external resources.
• Ability to balance brand-building and KPI-driven social media marketing.
• A finger on the pulse of cultural trends, social media innovations, and internet moments.
• Experience with social media analytics tools (e.g., Google Analytics, Dash Hudson, Sprout Social, Hootsuite, or native platform analytics).

What You’ll Love About Us:

• Competitive base compensation
• Bonus program
• Remote first
• Paid Time Off
• 401k with Company Match
• Medical, Dental, and Vision Benefits
• Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
• Complimentary Scentbird Membership
• A fun, creative and energetic work environment

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.