Senior Performance Marketing Strategist

Senior Performance Marketing Strategist

Location: Remote | Align with US EST hours

Type: Full-Time

Experience: 4+ years in Paid Search and Paid Social (eCommerce focus)

Pay Range: Up to $28 per hour

The Opportunity

We’re looking for a Senior Performance Marketing Strategist who thrives where creative meets conversion. You’ll lead omnichannel advertising strategies across Google, Bing, Meta, TikTok, YouTube, and Reddit, optimizing everything from search intent to scroll-stopping video.

You understand how algorithms work, how product feeds fuel performance, and how to turn data into decisions that grow revenue. You’ll use your expertise (and AI-driven tools) to push creative boundaries, fine-tune campaigns, and deliver results clients can feel.

What You’ll Do

• Lead omnichannel paid media strategies across Google Ads (Search, Shopping, PMax), Bing, Meta (FB/IG), TikTok, YouTube, and Reddit

• Manage and optimize product catalogs and feeds (Google Merchant Center, Meta Advantage+, TikTok Catalog Ads, etc.)

• Identify and fix feed errors, missing attributes, and data inconsistencies to maximize visibility and conversions

• Build and test video-first creative strategies, including short-form, UGC, and YouTube ad variations

• Collaborate cross-functionally with creative, analytics, SEO, and development teams

• Use AI tools to enhance creative testing, automate optimizations, and improve performance prediction

• Translate data into clear client updates focused on ROAS, CPA, and growth impact

• Stay current on platform updates, AI advancements, and social commerce trends

What You Bring

• 4+ years of hands-on experience managing Paid Search and Paid Social campaigns for eCommerce brands

• Deep knowledge of Google Ads, Bing Ads, Meta Ads Manager, and TikTok/YouTube advertising

• Strong experience with product feed management, catalog troubleshooting, and performance optimization

• Proven ability to balance creative testing with analytical rigor

• Excellent communication skills that are client-ready, clear, and confident

• Comfort with AI and automation tools to scale performance, reporting, and insights

• Bonus: Experience with DataFeedWatch, Channable, or custom feed integrations