Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Scale’s growing portfolio of four brands and 100+ products helps hundreds of thousands of people live happier, healthier lives.

About the job:

The Associate Director, Content Marketing, is responsible for leading a creative team to develop impactful digital brand response campaigns, ensuring all content aligns with brand goals and marketing best practices. The focus is on producing branded and UGC video ads, static ads, and landing pages to meet and exceed brand performance goals.

Sample Responsibilities:

Lead the team in creating and executing fresh, and engaging campaigns that will achieve and exceed the brand performance goals. Deliverables short form video ads for platforms including Meta, Tiktok, CTV and Amazon, Engaging static ads, landing pages, etc.
Ensure the timely development and execution of content plan, campaigns and projects to ensure earnings, growth and profit goals are achieved.
Guide the creative teams through creative conception, development and execution of concepts and departmental processes—with specific emphasis on copywriting, content marketing, video, and design.
Edit, approve and provide guidance to the team’s content, designs and videos.
Understand and act on trends in online marketing and emerging content types.
Inspire and manage creative staff and freelancers to ensure their work meets the Company standards.
Write in a consistent brand voice and tone to match the brand target demographics.
Continue to grow and improve direct marketing guidelines and develop a repository of DM/DTC and Brand templates.
Collaborate with team members at all levels to ensure projects are consistent with DM/DTC best practices, brand guidelines, compliance and overall project goals.

Requirements:

5+ years of relevant experience as a direct response copywriting experience in digital marketing.
3 + years experience managing a team of writers as a Copy Editor, ACD Copy or similar role.
A proven track record of increasing revenue using direct response and branded content assets in various forms for multiple platforms.
Specific experience and/or a great passion for the health, wellness and beauty industry.
Excellent people management and organizational skills.

What We Offer: