Scale Media builds and scales mission-driven health and wellness brands through data-driven storytelling and performance marketing. Our team blends creative strategy, analytics, and technology to drive measurable growth across multiple DTC brands.

We’re a fast-moving organization where creative testing, data insights, and consumer psychology come together to power performance. If you thrive at the intersection of creativity and analytics, this is the place to do your best work.

About the Role

We’re seeking an Associate Director, Content Marketing to lead a high-performing creative team responsible for developing and optimizing content that drives measurable growth across Meta, TikTok, YouTube, Amazon, and emerging platforms.

You’ll own the creative vision for digital acquisition campaigns — building structured testing frameworks, translating performance data into creative hypotheses, and leading a cross-functional team that moves fast, learns constantly, and scales what works.

The ideal candidate combines creative intuition with analytical precision — someone who understands what motivates consumers, how content performs in paid channels, and how to inspire a team to consistently deliver top-performing creative.

What You’ll Do

Creative Leadership & Team Management

Lead, mentor, and grow a team of creative strategists, copywriters, designers, and video editors.
Establish a performance-focused culture rooted in testing, accountability, and clear KPIs.
Manage creative workflows from ideation through launch to ensure speed, scale, and measurable output.
Provide direct, data-based feedback to drive improvement and consistency.

Performance-Driven Strategy

Translate consumer insights, platform data, and campaign metrics into actionable creative strategies.
Partner with acquisition and analytics teams to identify high-performing creative patterns and scale learnings across brands.
Build A/B and multivariate testing frameworks to validate hypotheses and optimize creative direction.
Develop creative briefs tied directly to marketing KPIs — no fluff, just impact.

Content Development & Optimization

Oversee concepting and production of platform-native assets (UGC, short-form video, motion graphics, static ads, landing pages).
Leverage funnel data, audience segmentation, and platform best practices to inform messaging, tone, and format.
Audit and refine content based on key performance metrics (CTR, CVR, ROAS).
Drive rapid iteration cycles — launch, test, learn, repeat.

Data, AI & Innovation

Integrate AI tools to support ideation, copy optimization, and creative testing.
Collaborate with analytics and growth teams to assess performance in real time and guide next-round creative decisions.
Stay ahead of platform updates, emerging social trends, and evolving consumer behaviors to maintain competitive edge.

Collaboration & Communication

Serve as the bridge between creative, media, and analytics — ensuring alignment and shared insights.
Present creative learnings and performance results to leadership and key stakeholders.
Partner cross-functionally with Brand, Growth, and Product Marketing to align creative strategies with business priorities.

What You Bring

5+ years of experience in performance-focused creative strategy, content marketing, or digital advertising.
2–3+ years leading or managing creative teams.
Proven success creating and scaling performance-driven ad campaigns across Meta, TikTok, YouTube, and Amazon.
Strong analytical mindset — skilled at interpreting data and turning insights into creative direction.
Deep understanding of direct-response principles, consumer psychology, and content testing.
Proficiency with creative and analytics tools (Figma, Canva, Motion, Triple Whale) and experience leveraging AI-based creative tools.
Excellent leadership, communication, and presentation skills.
Experience in DTC health and wellness is a plus.

Benefits & Compensation

Salary: $110,000 – $140,000 (based on experience and interview performance)

Benefits include (but are not limited to):