Senior Enterprise Marketing Manager

About the Company

Scale Computing is a leader in IT infrastructure solutions, providing innovative hyperconverged infrastructure (HCI) and edge computing solutions that simplify management, reduce costs, and enhance reliability. Our Scale Computing Platform (SC//Platform) is designed to power distributed IT environments across industries, helping organizations achieve greater efficiency and resilience.

About the Role

As a Senior Enterprise Marketing Manager you will lead strategic global marketing initiatives for our growth enterprise accounts, driving pipeline growth, prospect/client engagement, and revenue impact. Collaborating with sales, client partners, product marketing, and strategic account teams, you will develop and execute multi-channel, upsell programs tailored by product bundle, industry and/or role. Success in this role requires strategic thinking, data-driven execution, and stakeholder influence. You will play a pivotal role in shaping and scaling ABM strategy, optimizing performance through insights, and embedding best practices to maximize ROI.

Responsibilities

Strategic Leadership & Planning

• Own and evolve the Growth Accounts strategy for enterprise accounts, direct and through the partner channel, by offering bundle, industry vertical and/or role ensuring alignment with sales priorities and revenue objectives.
• Develop and implement scalable 1: Many programs, using data-driven insights to tailor messaging and engagement strategies.
• Provide strategic coaching and guidance to internal marketing and sales teams to embed marketing best practices and improve execution quality.
• Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends.
• Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies.
• Leverage deep knowledge of edge computing and AI for retail, manufacturing, transportation and logistics, and other verticals to develop relevant, industry-specific messaging.

Campaign Development & Execution

• Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
• Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
• Partner with content, sales, and creative teams to develop compelling C-suite messaging and assets that resonate with IT decision-makers.
• Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies.
• Leverage marketing technologies (Salesforce, Pardot, etc.) to execute and optimize campaigns at scale.

Cross-Functional Collaboration & Stakeholder Engagement

• Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution.
• Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts.
• Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities, including review and revision of POC and Pilot materials.
• Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives.
• Provide hands-on support, remove roadblocks, and guide execution teams to drive consistent, high-quality initiatives.
• Mentor and coach junior marketing colleagues, supporting their professional growth and enhancing expertise across the organization.

Performance Measurement & Optimization

• Define and monitor Growth Accounts-specific success metrics, including account engagement, pipeline acceleration, and revenue influence.
• Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
• Present data-driven recommendations to senior leadership, showcasing the impact of marketing initiatives on revenue growth.
• Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.

Key Success Metrics

• Engagement Growth: Increased interactions across key accounts (C-suite content engagement, event attendance, digital interactions).
• Pipeline & Revenue Influence: Direct impact on accelerating pipeline progression and driving revenue within strategic accounts.
• ROI & Campaign Effectiveness: Performance of initiatives relative to investment, optimizing spend efficiency.
• Sales & Stakeholder Feedback: Alignment and effectiveness of marketing efforts in supporting account growth and business objectives.

Essential Qualifications & Experience

• 15+ years of experience in B2B Account-Based Marketing, ideally within enterprise-level organizations globally.
• A strong track record of designing and executing successful 1: Many ABM campaigns that drive measurable business impact.
• Experience working closely with sales teams to build alignment and drive account engagement.
• Deep knowledge of ABM strategies, tools, and frameworks, with hands-on experience using platforms like Salesforce, Demand base, HubSpot, or similar.
• Strong experience in multi-channel ABM execution, including digital marketing, paid media, direct mail, and executive engagement.
• Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.

Highly Desirable Skills & Experience

• Industry experience in virtualization, HCI market, and regulatory compliance requirements by industry.
• Demonstrated success in running ABM programs for IT, Tech, or Software industries.
• Experience in executive-level marketing and C-suite engagement strategies.
• Strong stakeholder management skills, with the ability to collaborate and influence across sales, marketing, and leadership teams.
• Experience mentoring or coaching junior marketers to develop their skills and ABM expertise.

Key Competencies

• Strategic Thinking: Ability to develop innovative approaches that drive measurable business impact.
• Results-Oriented: A track record of successfully executing programs that drive revenue and engagement.
• Excellent Communication: Strong verbal and written communication skills, with the ability to engage senior stakeholders.
• Adaptability: Ability to work in a fast-paced environment, manage multiple priorities, and pivot when needed.