Digital Marketing Manager

The Digital Marketing Manager is responsible for planning, executing, optimizing, and scaling integrated digital marketing initiatives across multiple digital channels. This role also owns day-to-day management of an AI-powered digital marketing platform, leveraging automation, predictive analytics, and performance insights to drive growth, efficiency, and ROI.

The ideal candidate combines strategic thinking, hands-on execution, data fluency, and digital marketing expertise to deliver measurable business outcomes. A very efficient and confident communicator is a must. Solid with working in a fast-paced environment + proactive and a go-getter!

Digital Strategy & Campaign Management

• Develop and execute multi-channel digital marketing strategies aligned with business and revenue goals
• Plan, launch, and optimize campaigns across multiple channels, including but not limited to:
• Paid search (Google, Bing)
• Paid social (Meta, LinkedIn, TikTok, X, etc.)
• Additional channels: MNTN, Linear, Hulu, Spotify, Pandora, +more
• Display & programmatic advertising
• Website & conversion rate optimization (CRO)
• Mobile and app-based marketing
• Retargeting and remarketing campaigns

AI-Powered Marketing Platform Management

• Own and manage an AI-powered digital marketing platform, including setup, configuration, and ongoing optimization
• Leverage AI capabilities such as audience segmentation, predictive modeling, automated bidding, creative optimization, and personalization
• Translate AI-generated insights into actionable marketing strategies and performance improvements
• Ensure data integrity and proper integration with CRM, analytics, and ad platforms

Performance Optimization & Analytics

• Monitor and optimize campaign performance using KPIs such as CAC, ROAS, LTV, conversion rates, and engagement metrics
• Design and maintain dashboards and reports for leadership and stakeholders
• Conduct A/B testing and experimentation across channels, creative, and messaging
• Use data and AI insights to continuously improve efficiency and scalability

Cross-Functional Collaboration

• Partner with content, creative, sales, product, and analytics teams to ensure consistent messaging and execution
• Coordinate with external agencies, vendors, and technology partners as needed
• Provide guidance on best practices for AI-driven and data-led marketing

Budget & Channel Management

• Manage and optimize digital marketing budgets across channels
• Allocate spend based on performance, growth opportunities, and AI-driven recommendations
• Forecast results and provide recommendations for scaling or reallocating resources

Required Qualifications

• 5+ years of experience in digital marketing with hands-on multi-channel management
• Proven experience managing paid and organic digital channels at scale
• Ideal, but not required -strong experience working with AI-powered marketing platforms, automation tools, or advanced martech stacks
• Deep understanding of performance marketing, attribution, and analytics
• Proficiency with tools such as Google Analytics, ad platforms, CRM systems, and marketing automation tools

Compensation: Based on experience

Open to Contract