Job Description
We’re looking for a Shopify-focused web designer who can create engaging e-commerce experiences while continuously improving website performance and conversions.
You’ll work across Shopify storefront design, landing pages, customer journeys, conversion optimization, and ongoing site improvements. This role is ideal for someone who understands both the creative side of e-commerce design and the performance side of DTC websites.
Responsibilities
Shopify Website & Landing Pages
- Build, update, and optimize Shopify storefronts, product pages, collection pages, and landing pages.
- Create responsive experiences across desktop and mobile.
- Develop campaign landing pages supporting Meta, Google, TikTok, and other digital channels.
- Improve navigation and overall customer journeys.
Conversion Optimization & UX
- Improve key areas of the shopping experience, including product discovery, add-to-cart, cart, upsells, trust elements, and checkout.
- Use analytics, heatmaps, and customer behavior insights to identify improvement opportunities.
- Support A/B testing and ongoing CRO initiatives.
Shopify Development
- Customize Shopify themes using Liquid, HTML, CSS, and JavaScript.
- Manage Shopify apps and integrations.
- Troubleshoot theme, app, functionality, and performance issues.
- Support integrations for email marketing, reviews, subscriptions, loyalty, and upselling.
Performance & Analytics
- Improve website speed and mobile usability.
- Implement on-page SEO best practices.
- Support GA4, GTM, and conversion tracking.
- Monitor website performance and recommend improvements based on data.
Qualifications
Required
- At least 2 years of hands-on experience managing or optimizing Shopify websites.
- Strong Shopify experience, including Shopify Liquid, HTML, CSS, and JavaScript.
- Experience creating landing pages for digital marketing campaigns.
- Understanding of CRO and e-commerce UX.
- Experience with design tools such as Figma, Adobe Creative Suite, or Canva.
- Experience using website analytics tools such as Google Analytics.
- Strong attention to detail, communication, and problem-solving skills.
- Comfortable working independently in a remote environment.
- DTC e-commerce experience.