Strategic Marketing Lead – Defense Sector
$115-142K / DOE
- Remote (U.S. only) Eastern or Central Time Zones preferred
- US Citizenship or Green Card status is required
Sapphire Recruitment is partnered with a cutting-edge technology company headquartered in Syracuse, NY, pioneering advanced airspace monitoring and drone detection systems. Their mission is to enhance security and situational awareness through real-time, scalable sensor technology—supporting critical operations for government, military, and commercial sectors alike.
As their presence grows within the federal and defense landscape, they are seeking a Strategic Marketing Lead to develop and execute high-impact marketing strategies tailored to U.S. defense agencies and related federal audiences.
What You’ll Do
Market & Industry Intelligence
- Conduct deep market research on defense and federal trends, use cases, and competitors.
- Translate insights into smart marketing strategies that shape business decisions.
Messaging & Content Strategy
- Craft differentiated messaging and content that speaks directly to defense customers.
- Develop materials that may include marketing briefs, OV-1s, and targeted collateral aligned with brand tone.
Demand Generation
- Lead and optimize multi-channel campaigns to drive lead generation and customer engagement.
- Analyze performance metrics and refine campaigns for maximum impact.
Account-Based Marketing (ABM)
- Drive ABM strategy to reach high-value government accounts.
- Manage lead flows and ensure marketing efforts align closely with sales goals.
Customer Journey & Personas
- Define and evolve Ideal Customer Profiles (ICPs) and personas.
- Build a seamless buyer journey that fosters engagement and trust throughout the sales cycle.
Partner & Channel Marketing
- Collaborate with external partners on co-marketing initiatives to broaden reach within the defense ecosystem.
- Build joint strategies that align with mutual goals and compliance standards.
Cross-Team Collaboration
- Interface regularly with sales and product teams to ensure marketing reflects technical capabilities and market needs.
- Provide client and market feedback that helps inform product development.
What We’re Looking For
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 8+ years of experience in B2B marketing, with a strong focus on technology and defense industries.
- Background in campaign execution, content development, and digital marketing.
- Direct experience marketing to government agencies, contractors, or military audiences.
- Ability to travel up to 10%.
- Must be a U.S. Citizen or Green Card holder due to the nature of the work.
Preferred Qualifications
- Familiarity with defense procurement processes and compliance standards (e.g., ITAR, EAR, FAR/DFARs, NIST 800-171).
- Experience with Salesforce Marketing Cloud or similar tools.
- Prior work in remote environments with cross-functional teams.
- Knowledge of ethical marketing practices in federal/defense sectors.
Compensation & Perks
- Salary Range: $115,000 – $142,000 (based on experience and location)
- Comprehensive benefits including:
- Health insurance
- Paid parental leave
- Flexible PTO
- 401(k) with employer contributions
- Life and disability insurance
- Potential stock options
- Flexible remote work environment, with preference for candidates in Eastern or Central time zones.
To apply for this exciting role, please submit a resume to cnyjobs@hiresapphire.com.
Sapphire Recruitment is an EOE