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Sapphire Recruitment
Sapphire Recruitment

Strategic Marketing Manager

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Marketing strategies
Security software
Personas
+21

Visa

U.S. visa required

Permanent role
3 days ago
Apply now

Strategic Marketing Lead – Defense Sector

$115-142K / DOE

  • Remote (U.S. only) Eastern or Central Time Zones preferred
  • US Citizenship or Green Card status is required

Sapphire Recruitment is partnered with a cutting-edge technology company headquartered in Syracuse, NY, pioneering advanced airspace monitoring and drone detection systems. Their mission is to enhance security and situational awareness through real-time, scalable sensor technology—supporting critical operations for government, military, and commercial sectors alike.

As their presence grows within the federal and defense landscape, they are seeking a Strategic Marketing Lead to develop and execute high-impact marketing strategies tailored to U.S. defense agencies and related federal audiences.

What You’ll Do

Market & Industry Intelligence

  • Conduct deep market research on defense and federal trends, use cases, and competitors.
  • Translate insights into smart marketing strategies that shape business decisions.

Messaging & Content Strategy

  • Craft differentiated messaging and content that speaks directly to defense customers.
  • Develop materials that may include marketing briefs, OV-1s, and targeted collateral aligned with brand tone.

Demand Generation

  • Lead and optimize multi-channel campaigns to drive lead generation and customer engagement.
  • Analyze performance metrics and refine campaigns for maximum impact.

Account-Based Marketing (ABM)

  • Drive ABM strategy to reach high-value government accounts.
  • Manage lead flows and ensure marketing efforts align closely with sales goals.

Customer Journey & Personas

  • Define and evolve Ideal Customer Profiles (ICPs) and personas.
  • Build a seamless buyer journey that fosters engagement and trust throughout the sales cycle.

Partner & Channel Marketing

  • Collaborate with external partners on co-marketing initiatives to broaden reach within the defense ecosystem.
  • Build joint strategies that align with mutual goals and compliance standards.

Cross-Team Collaboration

  • Interface regularly with sales and product teams to ensure marketing reflects technical capabilities and market needs.
  • Provide client and market feedback that helps inform product development.

What We’re Looking For

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 8+ years of experience in B2B marketing, with a strong focus on technology and defense industries.
  • Background in campaign execution, content development, and digital marketing.
  • Direct experience marketing to government agencies, contractors, or military audiences.
  • Ability to travel up to 10%.
  • Must be a U.S. Citizen or Green Card holder due to the nature of the work.

Preferred Qualifications

  • Familiarity with defense procurement processes and compliance standards (e.g., ITAR, EAR, FAR/DFARs, NIST 800-171).
  • Experience with Salesforce Marketing Cloud or similar tools.
  • Prior work in remote environments with cross-functional teams.
  • Knowledge of ethical marketing practices in federal/defense sectors.

Compensation & Perks

  • Salary Range: $115,000 – $142,000 (based on experience and location)
  • Comprehensive benefits including:
  • Health insurance
  • Paid parental leave
  • Flexible PTO
  • 401(k) with employer contributions
  • Life and disability insurance
  • Potential stock options
  • Flexible remote work environment, with preference for candidates in Eastern or Central time zones.

To apply for this exciting role, please submit a resume to cnyjobs@hiresapphire.com.

Sapphire Recruitment is an EOE

About Sapphire Recruitment

👥11-50
📍Liverpool
🔗Website
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