Director of Event Marketing

About SAPinsider: The Largest and Most Active, Global SAP Member Community

SAPinsider is an independent research and marketing services organization that owns the largest global SAP technology and line of business professional community with over 2,000,000 technology and business members. SAPinsider members are either currently using or considering using the SAP software solutions, partner solutions and various cloud platforms to enable digital transformation, process automation and operational excellence within their respective businesses.

The Director is a proven B2B event and content marketer with strong skills in driving attendee ticket conversions, event website traffic conversions, leveraging social influencer marketing, converting linked in campaigns, driving group sales leads, event email campaign performance and social sharing. The Director is self-motivated, always puts the community first and is driven for high performance for the company.

Specific Responsibilities include

• Leads event marketing campaigns assuring achievement of event attendee budgeted goals on a timely basis.
• Owns the end-to-end marketing technology stack for events with keen understanding of how content, workflow automation and AI drive increasing performance.
• Leads migrating the sales process for event attendees from direct sales (70% today) to marketing driven e-commerce sales (30% today) to 80% marketing only e-commerce sales using multi-channel, persona-based marketing campaigns via:
• Website, Mobile, Linked In, email, social media, sponsors, speakers
• Develops and implements multi-channel marketing campaigns for global events such as annual conferences, summits, Executive Forums and roadshows with the primary focus on driving higher event ticket sales as well as conversion and customer engagement.
• Partners closely with our content and design teams to create visually appealing email templates as well as written content that is unified and targets high open and click through rates.
• Grows and strengthens our digital marketing presence for all events on social media channels, developing relevant content and managing each site to ensure timely updates for all event information.
• Writes compelling marketing copy that incorporates best practices to gain awareness and conversions for event attendance.
• Develops targeted event sponsorship campaigns focused on marketing executives at SAP and SAP Partner technology vendors.
• Leverages data analytics to help drive decisions and strategies and shares insights and data with others for all email campaigns.

Professional Qualifications:

• B2B Enterprise Technology event marketing in a direct paid event attendee acquisition sales model.
• Success in running the end-to-end marketing campaigns for multi-day, global B2B events with 100’s to 1,000’s of paid in-person attendees.
• Proven experience in building compelling event websites and mobile applications featuring session depth, speakers and experiences.
• Experience building and deploying targeted Persona role-based marketing campaigns to drive increased awareness, engagement, and conversions.
• Proven experience with managing email and newsletter campaigns to drive attendee and group registrations.
• Direct experience with opt-in registration-based marketing campaigns.
• Hands on experience with event marketing technology platforms, AI adoption, messaging platforms, social media platforms and data reporting analytics.
• Direct experience with event marketing website registration platforms, mobile event applications and WordPress CMS.
• Knowledge of current social media platforms and digital marketing channels to drive audience acquisition and awareness.

Compensation

The Director enjoys a competitive base salary and an annual bonus plan based on paid event attendee growth and personal MBOs. In addition, the role participates in all SAPinsider employee benefit programs including:

• Healthcare coverage
• Dental care coverage
• Life insurance
• Unlimited PTO
• Flexible spending accounts
• 401K plan with company match

Next Steps:

Send your confidential resume and cover letter to James Bedard, Chairman & CEO james.bedard@sapinsider.org and reference the role in your cover letter and why this is the right next step for you.