Growth Marketing Manager

Location: Poland, remote

Working Model: Our flexible work arrangement combines both remote and in-office work, optimizing flexibility and productivity.

This position will be part of Sapiens’ Corporate division

About the Role:

As a Growth Marketing Manager at Sapiens, you will be responsible for building and optimizing Sapiens’ global marketing funnel across multiple product lines. You will develop and execute data-driven, AI-powered, and automated growth strategies that generate high-quality demand and accelerate revenue. Your role will require strategic thinking as well as deep focus on leveraging data insights and automation to optimize every stage of the funnel. Working cross-functionally with regional marketing, marcom, product strategy, and sales teams, you will lead efforts that are not only strategic but highly measurable, ensuring that we drive growth through cutting-edge technologies and continuous performance analysis.

Key Responsibilities:

• Develop & Execute Demand Generation Strategies: Design and implement full-funnel B2B demand generation strategies, leveraging AI-driven marketing tools and analytics to optimize performance.
• Omnichannel & Account-Based Marketing (ABM): Plan and execute multi-channel campaigns (paid search, paid social, email, and more) targeting ideal customer profiles across verticals.
• Data-Driven Optimization: Continuously analyze and optimize campaign performance, messaging, creative, and buyer journeys based on data insights. Utilize AI tools for analytics and personalization.
• Go-to-Market (GTM) Execution: Work with regional teams (marketing/product marketing/sales) to refine messaging and positioning for key personas and industries.
• Tech Stack & Automation: Leverage AdTech, MarTech, and SalesTech platforms (e.g., LinkedIn Ads, Google Ads, HubSpot, Demandbase, Influ2, etc.) to maximize campaign effectiveness.
• Sales & SDR Alignment: Partner with SDRs and BDRs to deliver highly targeted account-based marketing (ABM) campaigns that accelerate deal velocity and conversion.
• Collaboration with Agencies & Partners: Manage relationships with digital marketing agencies, ABM vendors, and other growth partners to drive demand generation at scale.
• Performance Measurement: Own campaign analytics, MQL tracking, and marketing attribution models, ensuring every initiative drives measurable impact on pipeline and revenue.

Qualifications:

• 5+ years of experience in B2B growth marketing or demand generation role within the enterprise software industry, with a proven track record in scaling demand generation efforts for large organizations
• Strong expertise in ABM, digital advertising, SEO, PPC, content marketing, and marketing analytics.
• Experience working with AI-driven marketing tools, analytics, and automation platforms.
• Deep understanding of enterprise sales cycles, buyer personas, and B2B demand generation strategies.
• Hands-on experience managing campaigns on platforms like LinkedIn Campaign Manager, Google Ads, SEMrush, Influ2, Demandbase, and HubSpot.
• Strong project management skills with the ability to juggle multiple campaigns and stakeholders across global regions.
• Data-driven mindset with a passion for optimization, experimentation, and performance marketing.
• Excellent communication, collaboration, and stakeholder management skills.

We offer

• Opportunity to design and develop complex integration solutions
• Stable employment – permanent job contract
• Flexible working hours to help you keep the work-life balance and find time for your hobbies
• Partnership approach & communication respecting individual needs and employee development plan ideas
• Possibility to gain professional experience and learn from global industry experts
• Stable project & diversified working environment
• Periodical events and contests for employees
• Private medical healthcare & Multisport card
• IT-specific, friendly dress code that you will become a fan of
• Attractive employee referral program and bonuses

About Sapiens

Sapiens International Corporation (NASDAQ and TASE: SPNS) is a global leader in intelligent insurance software solutions. With Sapiens’ robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. We help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers’ compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative SaaS offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success. For more information visit us at www.sapiens.com.

Sapiens is an equal-opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Please send your resume in English.