Marketing Operations & Content Manager – Life Sciences

Marketing Operations & Content Manager – Life Sciences

About Sanguine:

Sanguine Biosciences is accelerating personalized medicine research by empowering patients with their healthcare data and making it as easy as possible for them to participate in the medical research process. We partner with patients and pharmaceutical companies to accelerate precision medicine R&D by securely and efficiently collecting and providing patient samples and relevant health data. We are helping thousands of researchers at 20 of the top 40 global pharmaceutical and biotechnology companies increase the speed and quality at which they are conducting their research. It is an exciting time; our biotech company is growing quickly and needs the best team members to join us.

About the Role:

We’re looking for a results-driven, detail-oriented Marketing Operations & Content Manager to support the execution of integrated marketing initiatives across digital platforms. This hybrid role blends hands-on marketing automation, data-driven performance tracking, and content development, making it ideal for someone who thrives in a fast-paced, collaborative environment. If you’re highly organized, tech-savvy, and enjoy turning complex scientific topics into compelling marketing content, we’d love to hear from you.

Primary Responsibilities:

Marketing Operations

• Execute and optimize digital campaigns in HubSpot, including email marketing, automated workflows, lead scoring, segmentation, and integration with Salesforce
• Manage, update, and build marketing lists for targeted outreach and nurture streams
• Track campaign performance and maintain dashboards to monitor KPIs and marketing attribution
• Analyze campaign data and user engagement to suggest optimizations and report ROI
• Develop, deploy, and monitor email marketing campaigns to support donor recruitment and retention, and customer acquisition and retention.
• Ensure Sanguine and partner donor recruitment materials are implemented consistently throughout the trial in compliance with regulatory requirements
• Update webpages as needed

Content Creation & Management

• Write and edit high-quality marketing content, including blog posts, email copy, landing pages, social media posts, case studies, and product flyers
• Ensure all content is scientifically accurate, clear, and aligned with brand tone and positioning
• Leverage AI tools to scale content development while maintaining originality and accuracy
• When needed, use available platforms (ex. Canva) to create simple but engaging graphics
• Utilize templates to create donor recruitment materials

Social Media & Digital Channel Management

• Plan, draft, and schedule LinkedIn content to align with campaign goals and current trends.
• Monitor engagement metrics and optimize posts for visibility and interaction
• Collaborate with internal stakeholders to amplify thought leadership and brand presence

Reporting & Analytics

• Build and maintain marketing performance dashboards using HubSpot, Google Analytics, or other tools.
• Provide regular reports with actionable insights to guide campaign adjustments and strategy.
• Track and measure success across channels, including lead generation, email performance, and social media growth.

Cross-Functional Support

• Support marketing aspects of lunch & learns, webinars, tabletop displays, and industry tradeshows.
• Collaborate with sales, product, design, and content teams to execute campaigns effectively.
• Assist with website content updates and coordinate with web developers as needed.
• Collaborate with e-commerce marketing manager and ensure product content consistency across platforms like WooCommerce or Scientist.com

Position Requirements:

• 5+ years of experience in marketing operations, digital marketing, or content marketing
• Strong hands-on experience with HubSpot (email campaigns, automation, and reporting), including experience with Hubspot and Salesforce integration
• Excellent writing and editing skills; ability to simplify complex life science concepts for different audiences
• Proven experience managing LinkedIn or other B2B digital channels
• Proficient in creating, analyzing, and reporting on marketing dashboards and KPIs
• Experience or deep interest in life sciences, biotech, pharma, or clinical research
• Familiarity with WordPress, WooCommerce, and/or e-commerce platforms is a plus
• Highly organized with strong attention to detail and ability to manage multiple priorities
• Self-starter who thrives in a collaborative, fast-moving environment

Preferred Skills:

• Experience in the life sciences or healthcare industry is strongly preferred
• Familiarity with e-commerce tools and WordPress is a plus.

Pay: 115K-120K annual plus performance based bonus

Sanguine Biosciences is proud to provide equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Minorities, women, LGBTQ candidates, Veterans, and individuals with disabilities are encouraged to apply.Sanguine Biosciences is proud to provide equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Minorities, women, LGBTQ candidates, Veterans, and individuals with disabilities are encouraged to apply.