Sr. Director, Integrated Marketing Experience (Buldak)

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary

Buldak isn’t just a brand — it’s a viral cultural phenomenon. From viral Fire Noodle Challenges to Gen Z fandom, Buldak thrives on bold ideas, unforgettable experiences, and trend-defining moments. As Senior Director, Integrated Marketing Experience (IMX ), you will lead the vision and execution of Buldak’s marketing ecosystem across advertising, social, influencer, events, activations, and partnerships. You’ll ensure every touchpoint is cohesive, culturally relevant, and drives both brand love and business growth.activations.

Key Responsibilities

• Lead the development and execution of integrated marketing campaigns across digital, social, influencer, experiential, retail, and traditional channels.
• Drive brand storytelling and cultural relevance by leveraging consumer insights, market trends, and data analytics.
• Manage internal cross-functional teams and external agency partners to deliver cohesive, high-impact campaigns.
• Oversee IMX budgets, campaign performance metrics, and ROI tracking.
• Mentor and develop a high-performing IMX team, fostering creativity, accountability, and operational excellence.
• Ensure all marketing activities support category expansion and business growth goals.

Requirements

• 10+ years in integrated marketing, brand communications, or consumer marketing, preferably in food & beverage, beauty and entertainment.
• Proven ability to lead multi-channel campaigns that combine digital-first, social, experiential, influencer.
• Experience managing agency partners and cross-functional internal teams.
• Strong project management skills and ability to oversee complex campaigns from strategy to execution.
• Data-driven mindset with experience leveraging consumer insights and analytics to inform strategy.
• Exceptional communication, presentation, and leadership skills.
• Comfortable in fast-paced, trend-driven environments, balancing creativity with operational discipline.
• Experience building Gen Z–focused brands with digital-first storytelling and cultural trend fluency preferred
• Strong e-commerce and omni-channel experience, including DTC and retail media preferred
• Strong Partnerships and PR experience preferred

The base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.