Head of Retail Marketing and CRM

We are seeking a dynamic and experienced professional to lead our Retail Marketing and CRM initiatives. The ideal candidate will have a proven track record in driving sales, enhancing brand presence, and managing customer relationships through innovative retail and CRM strategies. This role requires a strategic thinker with strong leadership skills, capable of aligning retail and CRM efforts to achieve business objectives.

Responsibilities:

1. Retail Marketing:

• Collaborate with retail leaders and agencies to achieve business targets in sales, branding, service, and business development
• Develop and structure BTL/display experiences to meet HQ branding standards, ensuring readiness for product launches and retail operations
• Negotiate with channel partners and manage both owned retail stores and internal teams/agencies to execute projects within timelines and objectives
• Plan and execute strategic retail initiatives, including store activations, pop-up stores, and channel collaborations to meet company needs
• Oversee store operations, ensuring efficient procurement, shipping, installation, and timely execution at minimal cost
• Manage sales analysis data, ROI spending, P&L reports, and KPI setting to drive performance

1. CRM:

• Lead the planning and execution of CRM initiatives and loyalty programs to enhance customer loyalty, including member automation journeys, offer strategies, and segmentation
• Develop and manage strategies for member acquisition, retention, and reactivation to improve customer loyalty
• Monitor CRM KPIs and evaluate performance to optimize spending and drive continuous improvement
• Lead the development and execution of CRM campaigns, including email marketing, loyalty programs, and personalized communications
• Utilize CRM databases and tools to generate actionable insights, predict business opportunities, and personalize engagement plans
• Ensure data accuracy by managing and maintaining CRM databases
• Drive the adoption of new technologies and best practices in CRM to foster innovation and continuous improvement

Requirements:

• Bachelor's degree in Business, Marketing, or a related field
• At least 8 years of work experience in a similar role
• In-depth knowledge of customer strategy, retention marketing, and marketing automation tools
• Proven ability to gain alignment across complex, matrixed organizations
• Familiarity with Paid Media and Adobe CDP is essential
• Strong leadership and team management skills
• Excellent strategic planning and execution capabilities
• Proficiency in data analysis and reporting tools
• Ability to work effectively in a fast-paced environment with multiple stakeholders

We offer attractive remuneration package to the right candidate. Interested parties please send us full resume stating current and expected salary.

Our company is an equal opportunities employer and welcome application from all qualified candidates. The data provide will only be used for consideration of the applied position or other suitable position in Samsung Electronics HK Co. Ltd. or other subsidiaries of Samsung Group.

Applicants who are not invited for interview within 10 weeks should consider their applications unsuccessful. Personal data of unsuccessful applicant will be destroyed within 12 months.