Digital Marketing Specialist and Content Creator

Company Description Samsha is a digital marketing agency focused on helping businesses grow and thrive in a fast-changing online environment. The team specializes in social media marketing, digital strategy, and content creation to increase brand visibility, engagement, and measurable results. Samsha combines creativity with data-driven insights to design strategies that align with each client’s goals and audience. Services include social media campaigns, paid advertising, SEO, website optimization, email marketing, and lead generation. The company is committed to building authentic connections between brands and their communities to support long-term success in the digital world.

Key Responsibilities

• Lead end-to-end content creation and content writing across all digital platforms, including websites, blogs, landing pages, LinkedIn, social media, newsletters, email campaigns, case studies, whitepapers, and all other marketing collateral.

• Develop content strategies aligned with business objectives to strengthen brand positioning, improve organic visibility, support SEO and AEO initiatives, drive lead generation, and establish thought leadership.

• Create high-quality, engaging, and conversion-focused content for B2B audiences across LinkedIn, websites, blogs, email campaigns, paid advertising, social media, and all digital marketing assets.

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

• Manage and optimize organic and paid social media marketing across LinkedIn, Instagram, Facebook, YouTube, X, and other relevant platforms.

• Plan, launch, execute, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant advertising platforms.

• Execute end-to-end SEO strategies, including keyword research, on-page SEO, off-page SEO, technical SEO, content optimization, and performance tracking.

• Implement AEO (Answer Engine Optimization) strategies to improve visibility across AI-powered search engines, answer engines, and generative search platforms.

• Plan, execute, and manage email marketing campaigns, newsletters, lead nurturing campaigns, customer journeys, and marketing automation workflows.

• Develop and execute LinkedIn marketing strategies with a strong focus on B2B lead generation, executive branding, thought leadership, audience growth, and business development.

• Plan, coordinate, and manage influencer marketing campaigns, partnerships, collaborations, and performance analysis where required.

• Monitor campaign performance, analyze data, prepare comprehensive performance reports, and c

ontinuously optimize campaigns based on measurable business outcomes.

• Stay current with emerging AI technologies, digital marketing trends, platform updates, search engine algorithms, industry best practices, and competitor activities.

• Conduct market research, competitor analysis, audience research, and strategic evaluations to identify growth opportunities and strengthen business performance.

• Evaluate marketing strategies, campaigns, and business initiatives prior to execution by assessing feasibility, scalability, resource allocation, timelines, performance assumptions, and potential business impact.

• Identify opportunities, operational risks, execution dependencies, bottlenecks, scalability challenges, and performance gaps before campaign execution while recommending data-driven improvements and mitigation strategies.

• Translate research, analytics, campaign performance, and market intelligence into clear, structured, and actionable insights for management and business decision-making.

• Contribute to strategic planning, campaign evaluations, business growth initiatives, and continuous process improvement across all marketing activities.

• Recommend performance benchmarks, optimization strategies, accountability measures, and best practices to improve campaign effectiveness and operational efficiency.

• Support post-campaign performance reviews by evaluating outcomes against objectives, identifying areas for improvement, and recommending future growth strategies.

• Work extensively with AI-powered marketing tools and workflows to improve efficiency, productivity, research, reporting, and campaign performance while maintaining high-quality human oversight and strategic direction.

Essential Requirements

• Minimum 3 years of experience managing digital marketing for US-based businesses or clients.

• Exceptional content writing and copywriting skills.

• Strong understanding of SEO, AEO, and AI-powered marketing tools and workflows.

• experience in LinkedIn marketing, B2B marketing, email marketing, and lead generation.

• Expertise in both organic and paid social media marketing.

• Strong analytical, research, and problem-solving abilities.

• Ability to manage projects independently with minimal supervision while consistently meeting deadlines.

Role Details

• Remote

• Part-time (4.5 hours per day)

• Compensation: ₹10,000 per month

Applications will only be considered from candidates who meet the experience requirement and are comfortable with the stated compensation.