Growth Marketing Executive (Performance and Media)

Growth Marketing Executive (Performance and Media)

Department: Marketing

Function: Digital Growth

Reports to Growth Marketing Manager

Location: Permanent Remote role

About the organisation

Our client is an Abu Dhabi-based diversified holding and platform-building group focused on developing and scaling businesses across strategically important sectors. Its portfolio includes mobility, aviation, fintech, insurance, healthcare, mining and energy, professional services, and other high-impact opportunities. The group is building an integrated marketing function covering strategy, brand, creative, digital, insights, operations, and growth.

Why join

• Work across several businesses, sectors, audiences, and commercial models rather than supporting a single brand.
• Help shape the standards, systems, and working practices of a growing group marketing function.
• Collaborate with senior leaders, portfolio companies, institutional stakeholders, strategic partners, and specialist advisers.
• Use data, digital tools, and approved AI solutions to improve the quality and efficiency of marketing delivery.

Role purpose

Plan, execute, monitor, and optimise paid media campaigns for group and priority portfolio initiatives. The role owns disciplined campaign setup, budget management, audience targeting, testing, reporting, and continuous performance improvement.

Key responsibilities

Campaign setup and execution

• Build and launch campaigns across approved paid search, paid social, display, video, and other performance channels.
• Implement audience, bidding, creative, placement, budget, naming, and UTM settings accurately.

Campaign optimisation

• Monitor spend, CPC, CPM, CTR, conversion rate, CPL, CPA, and other funnel metrics.
• Adjust bids, audiences, placements, creative, and budgets based on performance data, and recommend corrective or reallocation actions quickly.

Media planning and research

• Support channel and audience planning using platform data, competitor research, and historical performance.
• Prepare forecast scenarios and budget phasing, and monitor platform changes and new advertising formats.

Measurement and reporting

• Prepare weekly and monthly performance reports with clear findings and recommended actions.
• Work with Marketing Analytics on attribution, data discrepancies, and return-on-investment reporting, and maintain accurate spend records.

Creative and landing-page collaboration

• Provide performance feedback to Creative teams to improve advertising effectiveness.
• Partner with Digital Experience colleagues on landing-page and conversion improvements, and document reusable learnings.

Key deliverables

• Accurate campaign setup
• Daily and weekly optimisation
• Media plans and forecasts
• Performance dashboards
• Testing logs
• Budget pacing trackers
• Creative performance feedback
• Measures of success
• CPL CPA and CAC
• Conversion rate
• Budget pacing accuracy
• Return on marketing investment
• Campaign launch accuracy
• Testing velocity
• Tracking completeness
• Quality of optimisation recommendations

Qualifications

• Bachelor’s degree in marketing, advertising, business, analytics, or a related discipline.
• Fluent English is required; Arabic is desirable.
• Required experience
• Four to six years of hands-on paid media or performance marketing experience.
• Direct campaign-management experience across major advertising platforms.
• Strong analytical and Excel skills.
• Multi-market or multi-brand experience is preferred.

Technical skills

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Programmatic advertising fundamentals
• GA4
• Looker Studio or Power BI fundamentals
• Advanced Excel
• UTM taxonomy
• Conversion tracking
• A/B testing

Core competencies

• Sound strategic and commercial judgement appropriate to the role level.
• Ownership of outcomes, quality, and follow-through.
• Strong stakeholder management and collaboration across group and portfolio teams.
• Clear written and verbal communication, including the ability to simplify complex information.
• Strong prioritisation and execution in a fast-evolving environment.
• Curiosity, learning agility, and responsible use of data, digital tools, and AI.

Ideal candidate profile

A hands-on performance marketer who enjoys optimisation and understands the commercial meaning behind media metrics.

Role scope

Responsibilities may evolve as the organisation and its portfolio businesses continue to grow.