We are seeking a full-time Social Media Program Manager to help be the social voice for Minecraft. In this role, you will partner with our Community Management team and Operations pillar to help manage and grow our owned social media channels, create, and implement social strategies and campaigns, and engage with players and brands, and influencers on our social media platforms.

In the role of Social Media Manager, you will report to our Social Media Campaign Lead. Your focus will be on managing content calendars, scheduling, drafting copy and posting on our social media channels, as well as monitoring (including potential for light moderation duties) analytics and reporting.

We are seeking an energetic, creative self-starter with superb communication skills, and passion for gaming. Other competencies include a familiarity with Minecraft, understanding of current social media trends, and ability to skillfully drive community growth and engagement. You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media).

SCOPE OF WORK

• Design and implement social media strategy that resonates with our diverse and global audience and aligned with Minecraft’s overarching brand, tone of voice, and social strategy.

• Define channel priorities, set goals and targets, aligning to business goals and audience insights.

• Create social media campaigns for key beats in partnership with our Marketing, PR and Game teams.

• Host content ideation and team brainstorms.

• Generate and publish social content and engage with audiences daily.

• Curate user generated content (UGC) and identify potential influencers, creators, and customer voices to highlight and work with.

• Provide strategic recommendations and support for Minecraft Creative Team in conceptualization and execution of assets for social media.

• Track and report on channel and content performance, setting benchmarks and contributing to campaign reporting dashboards. • Manage the day-to-day operations of Minecraft social media handles, including participating in content brainstorming sessions, keeping an eye on sentiment, responding to comments, filling any moderation gaps, creating, and scheduling social media copy, and regular reporting of performance, social listening themes and learnings.

REQUIREMENTS:

• 5 years of experience in social media strategy planning, goal setting, and implementation.

• Minecraft knowledge and experience is highly preferred.

• Experience managing high volume social media channels for well-known video game publishers, video game equipment manufacturers or similar organizations within/supporting gaming sector is mandatory.

• Exceptional knowledge of social media, which means you stay up to date with new trends and features.

• Understanding of community engagement and audience strategy

• Ability to influence without authority.

• Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)