Head of Marketing and Growth

At SalesDuo, we're building the next generation of marketplace growth infrastructure, helping brands scale on platforms like Amazon through a combination of proprietary technology, automation, analytics, and deep operational expertise. Our mission is to create predictable and scalable eCommerce growth systems for brands worldwide.

About the Role

We are looking for a dynamic and strategic Head of Marketing/Growth Marketer to lead and scale our marketing function. This role will own the end-to-end marketing strategy, with a strong focus on driving inbound growth through Email Marketing and SEO. You will be responsible for building scalable lead generation engines, strengthening our brand presence, and leading initiatives across content, performance marketing, partnerships, community, and events.

You will work closely with the leadership team to define growth strategies, optimize the customer acquisition funnel, and build a high-performing marketing organization.

Key Responsibilities

Marketing Leadership

• Define and execute the overall marketing strategy aligned with business growth objectives.
• Lead, mentor, and grow a cross-functional marketing team across growth, content, design, and brand.
• Establish scalable marketing processes, KPIs, reporting frameworks, and dashboards to measure performance.
• Collaborate with Sales, Product, and Leadership teams to align marketing initiatives with business goals.

Email Marketing (Core Focus)

• Own the end-to-end email marketing strategy as a primary lead generation and customer engagement channel.
• Design and optimize automated email journeys, nurture campaigns, newsletters, and lifecycle marketing programs.
• Develop segmentation, personalization, and lead nurturing strategies to improve conversions throughout the customer journey.
• Continuously optimize email deliverability, open rates, click-through rates, and conversion metrics through A/B testing and experimentation.
• Work closely with Sales to ensure Marketing Qualified Leads (MQLs) are effectively nurtured and converted into opportunities.

SEO & Organic Growth (Core Focus)

• Develop and execute a comprehensive SEO strategy to drive sustainable organic growth.
• Lead initiatives across Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).
• Improve website rankings, domain authority, organic traffic, and inbound lead generation.
• Partner with content teams to create high-intent, search-optimized content that generates qualified leads.
• Monitor search trends, algorithm updates, and emerging AI search platforms to maintain a competitive advantage.

Performance Marketing

• Own and optimize paid acquisition channels, including Google Ads and LinkedIn Ads.
• Improve campaign efficiency by optimizing CAC, CPL, ROI, and overall marketing performance.
• Identify and experiment with new customer acquisition channels and growth opportunities.

Content & Website

• Define the company's content strategy to support SEO, thought leadership, demand generation, and brand awareness.
• Optimize website messaging, landing pages, and conversion funnels to maximize lead generation.
• Collaborate with Product and Design teams to continuously improve user experience and website performance.

Partnerships

• Build strategic partnerships that increase brand awareness, drive lead generation, and expand market reach.
• Identify collaboration opportunities with complementary businesses, agencies, and industry partners.

Affiliate & Influencer Marketing

• Develop and scale affiliate and influencer marketing programs to drive awareness and customer acquisition.
• Measure partner performance and optimize channel effectiveness.

Community & Brand Building

• Build and nurture an engaged community across relevant online and offline channels.
• Strengthen the company's brand positioning through thought leadership, content, webinars, and community initiatives.

What We're Looking For

• 8+ years of experience in B2B marketing, with experience leading high-performing marketing teams.
• Proven success in building scalable Email Marketing programs that drive lead generation, customer engagement, and revenue growth.
• Deep expertise in SEO, including technical SEO, content strategy, keyword research, backlink strategy, and organic growth.
• Strong understanding of marketing automation platforms, CRM systems, and email marketing best practices.
• Experience developing inbound marketing strategies and optimizing the complete marketing funnel.
• Hands-on experience managing performance marketing campaigns across Google Ads, LinkedIn Ads, and other paid channels.
• Strong analytical mindset with experience using data to make strategic marketing decisions.
• Excellent leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Experience working in B2B SaaS, technology, eCommerce, or high-growth startups is highly preferred.