Senior Product Marketing Manager

Posted via SalaryGuide — the career platform built for marketers.

Universal Audio is hiring a Senior Software Product Marketing Manager to lead go-to-market strategy, persona-driven positioning, and differentiated messaging for its software products.

The role pays $125,000 to $135,000 and is open across the United States, with preference for candidates near Scotts Valley, California.

Before applying, use SalaryGuide to benchmark the salary against comparable senior product marketing roles, review the company and job breakdown, and tailor your resume to this exact job description.

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Role Snapshot

• Original title: Senior Software Product Marketing Manager
• Company: Universal Audio
• Location: Scotts Valley, California, or remote within the United States
• Workplace type: Remote
• Salary: $125,000 to $135,000 per year
• Experience: 5+ years of marketing or product management experience

Company Overview

Founded in 1958 by recording pioneer Bill Putnam Sr. and refounded in 1999 by Bill Putnam Jr., Universal Audio is known for its analog hardware, Apollo audio interfaces, and UAD Digital Signal Processing technology for recording, mixing, and mastering audio. The company is headquartered in Scotts Valley, California, and focuses on combining vintage analog and modern digital technology.

About the Role

The Senior Software Product Marketing Manager will turn product plans into go-to-market strategies grounded in validated market problems. Working closely with Software Product

Management and teams across the company, this person will define target personas, positioning, messaging, competitive differentiation, and the commercial resources needed for successful product launches.

Responsibilities

• Build and refine primary persona profiles with Software Product Management and Product Owners.
• Develop competitive positioning frameworks and differentiated messaging for key market segments.
• Own the GTM Strategy and Requirements Plan for each release.
• Define target personas, value propositions, messaging, competitive positioning, and commercial plays.
• Develop messaging, content, and assets for marketing programs and campaigns.
• Track campaign engagement and conversion, and maintain the supporting content calendar.
• Train the sales team and equip resellers and channel partners with effective positioning and content.
• Act as a subject matter expert and spokesperson for customers, press, and industry events.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years of marketing or product management experience.
• Experience with music recording and creation technology is strongly preferred.
• Experience with the Pragmatic Institute framework, including outside-in messaging and persona-driven positioning.
• Strong data literacy and reporting skills, including using product-led growth motions and data to guide decisions.
• Strong project management, communication, and cross-functional collaboration skills.
• Experience across marketing areas such as brand, social, artist, growth, or lifecycle is preferred.
• Strong Excel and PowerPoint skills, or equivalent Google Workspace tools.

Compensation and Benefits

• Base salary: $125,000 to $135,000 per year.
• Base pay depends on the cost of labor in the city and state where the employee resides.
• Profit sharing.
• Medical, dental, and vision coverage.
• 401(k) Safe Harbor Contribution.
• Stock options.
• Flexible time off, including PTO, sick leave, and company holiday time off.

Apply Through SalaryGuide

The full role opens on SalaryGuide, where you can review the job context, compare the listed salary with relevant product marketing benchmarks, and tailor your resume to the position.

Apply directly if you have experience translating software product plans into clear positioning, messaging, and go-to-market execution.