Senior Media Marketing Manager

Posted via SalaryGuide - the career platform built for marketers.

Build the media presence anglers choose to spend time with. onX is hiring a Senior Media Marketing Manager - Fish to shape its editorial vision across social, video, audio, and emerging channels, with a stated pay range of $113,000 to $142,000.

This remote US opportunity combines strategy with hands-on execution: build recurring programming, activate creators and regional fishing voices, and grow a connected media ecosystem. Bring 7+ years of relevant experience and a track record of growing a distinctive brand across channels.

Anyone can read the full role on SalaryGuide, and a free account gets you a resume tailored to the JD and the link to onX's own application.

Role Snapshot

• Title: Senior Media Marketing Manager - Fish
• Company: onX
• Location: Remote within eligible US states, with preference for office and Basecamp locations.
• Pay range: $113,000 to $142,000 upon hire.
• Experience: 7+ years in organic social, media, content, or editorial marketing.
• Reporting to: Head of Marketing for Fish.
• Role scope: Strategic and hands-on individual contributor.

Company Overview

onX builds technology that helps people confidently explore the outdoors through its Hunt, Offroad, Backcountry, and Fish products. The distributed company values experimentation, thoughtful use of AI, land stewardship, and recreational access.

About the Role

Translate the onX Fish brand and marketing strategy into a distinctive media experience across TikTok, Instagram, YouTube, Facebook, podcasts, and emerging platforms. Define what the brand talks about, how it shows up, and whose stories it tells, connecting national strategy with regional fishing communities to build relevance, community, and lasting brand affinity.

Responsibilities

• Own the media and editorial vision, defining each channel's purpose, programming, formats, voices, and creative direction.
• Turn seasonal fishing behavior, audience insights, product moments, and cultural trends into recurring series, education, entertainment, and community storytelling.
• Lead the editorial process from planning and creative briefs through publishing and learning, working with Creative, creators, ambassadors, and other contributors.
• Give Field Reps and regional experts a scalable way to share local people, places, traditions, and fishing cultures within a cohesive national brand.
• Develop recurring brand voices and guide participation in comments, groups, creator communities, and emerging online spaces.
• Own organic media performance across audience growth, engagement, loyalty, relevance, and business impact. Use data and community feedback to decide what to scale, change, stop, or test.
• Experiment with AI, emerging tools, and new media formats where they improve insight, content quality, speed, or effectiveness.

Qualifications

• 7+ years in organic social, media, content, or editorial marketing, with demonstrated success growing a distinctive brand across multiple channels.
• Hands-on ownership of social and media strategy across platforms such as Instagram, TikTok, YouTube, Facebook, and/or podcasts, including recurring programming.
• Strong editorial and creative judgment, supported by audience insights and performance data.
• Ability to lead through influence, align cross-functional teams and contributors, prioritize competing opportunities, and move between strategy and execution.
• Demonstrated use of AI and emerging technologies in media or creative workflows.
• Familiarity with fishing, outdoor culture, or another enthusiast-driven community strongly preferred. Curiosity and the ability to build credibility with anglers are essential.
• Bachelor's degree or equivalent experience, permanent US work authorization, and alignment with onX's Company Values.
• Ability to travel up to quarterly for multiple days to a corporate office or other strategic location.

Experience building an early-stage media or editorial function, developing podcasts or recurring video series, or activating regional contributors is a plus.

Work Location

onX prioritizes candidates near its Bozeman and Missoula, MT offices or within 60 miles of its remote workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

Basecamps are geographic hubs, not physical offices. Candidates elsewhere in eligible US states may also be considered.

onX cannot currently employ individuals whose primary work location is in Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming.

Compensation and Benefits

• Stated pay range of $113,000 to $142,000 upon hire, depending on experience, skills, certifications, education, and other relevant factors.
• Full-time employees are eligible for common share options with a vesting schedule and an annual bonus of 10% based on company performance.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave: 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401(k) matching at 100% for the first 3% saved and 50% from 3-5%.
• Company-wide outdoor adventures, outdoor industry perks, and annual “Get Out, Get Active” funds.
• Flexible time away, including PTO, STO, VTO, and paid holidays.
• Opportunities for growth.

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Apply Through SalaryGuide

Ready to shape the stories, creators, and programming behind onX Fish? Open the full role on SalaryGuide and apply to bring your media vision to the fishing community.