Senior Lifecycle Marketing Manager

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Upstart is hiring a Senior Lifecycle Marketing Manager, Activation to grow funnel conversion across its Personal Loans and Small Dollar Loans products. This remote US role lists an anticipated base salary of $138,000-$220,000.

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Role Snapshot

• Original title: Senior Lifecycle Marketing Manager, Activation
• Company: Upstart
• Location: Remote, United States
• Time zones: East and West Coast
• Salary: $138,000-$220,000 USD
• Experience: 4+ years in lifecycle marketing

Company Overview

Upstart is an AI lending marketplace working to reduce the cost and complexity of borrowing. It partners with banks and credit unions to expand access to affordable credit and operates as a digital-first company with employees across the United States and Canada.

About the Role

You will maintain and grow Upstart’s activation program for Personal Loans and Small Dollar Loans. The role owns customer journeys designed to help applicants complete their applications and successfully fund their loans, primarily through email, SMS, push notifications, and ringless voicemail.

Responsibilities

• Ideate, launch, and optimize omnichannel journeys for new and existing customers.
• Own end-to-end execution, including business strategy, creative direction, success metrics, and results reporting.
• Translate business needs into detailed requirements such as audience criteria and conditional journey logic.
• Estimate potential project impact on customer acquisition cost, revenue, and other KPIs.
• Build and execute a hypothesis-driven testing roadmap for owned journeys.
• Lead cross-functional lifecycle initiatives with product, technical, creative, and marketing teams.
• Maintain and improve reporting dashboards in partnership with Analytics.
• Serve as the Growth team’s CRM and lifecycle marketing subject-matter expert.

Qualifications

• At least four years of lifecycle marketing experience.
• Proven success delivering measurable results against KPIs.
• Ability to translate complex data into actionable, revenue-driving insights.
• Advanced spreadsheet skills and familiarity with BI tools such as Looker or Mode.
• Strong understanding of statistical testing principles within CRM.
• Experience managing complex projects across business, technical, and creative stakeholders.
• Hands-on experience with Iterable.
• Excellent written and verbal communication skills.

Experience with SMS or mobile push is strongly preferred. Experience working with a customer data platform, particularly HighTouch, is a bonus.

Compensation and Benefits

The anticipated US remote base salary is $138,000-$220,000 USD. Actual pay depends on geographic location, relevant skills, experience, and education or training.

Upstart also provides target bonuses, equity compensation, annual equity grants, retirement benefits, an Employee Stock Purchase Plan for eligible US employees, medical, dental and vision coverage, disability coverage, paid time off, paid family and parental leave, wellness resources, allowances, and additional financial and family support benefits.

Regular team onsites are encouraged. Most teams meet once or twice per quarter for two to four consecutive days.

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