Senior Growth Marketing Manager

Posted via SalaryGuide - the career platform built for marketers.

Whip, Inc. is hiring a remote Senior Growth Marketing Manager with a stated salary range of $130,000 - $160,000, depending on experience. Own the growth engine from paid acquisition and local search to vehicle pickup and repeat rentals, with a path to build and lead the marketing team as the business grows.

This is a hands-on role for a marketer with 6+ years in growth or performance marketing and 3+ years personally managing paid media budgets of $50,000+ per month. You will build campaigns, tracking, and reporting yourself, connecting marketing spend to activated drivers and revenue.

Open the full role on SalaryGuide for the job breakdown and resume tailoring to the JD.

Role Snapshot

• Title: Senior Growth Marketing Manager
• Employer: Whip, Inc.
• Location: Rockville, MD
• Workplace: Remote
• Salary: $130,000 - $160,000, depending on experience
• Experience: 6+ years in performance or growth marketing, including 3+ years personally managing a paid media budget of $50,000+ per month

Company Overview

Whip rents cars by the week to rideshare and delivery drivers working with platforms such as Uber, Lyft, Instacart, and Amazon Flex. Rentals include insurance and maintenance. The company operates in Atlanta, Baltimore, Boston, Chicago, Dallas, Miami, Orlando, Philadelphia, Richmond, Tampa, and Washington, DC.

About the Role

Own marketing from acquisition through repeat rental, helping qualified drivers sign up, pick up a car, and keep renting. You will initially operate as the marketing team, managing paid budgets, growing local search visibility, launching new cities, and showing leadership which investments generate drivers and revenue.

Responsibilities

• Own the paid media budget across Google, Meta, TikTok, YouTube, and other channels. Personally plan, launch, and optimize campaigns.
• Target drivers by market, platform, and vehicle interest. Shift spend weekly toward markets, channels, and vehicle classes with the lowest cost per activated driver.
• Grow organic sign-ups through technical SEO, city landing pages, relevant content, and Google Business Profiles for every location.
• Improve conversion from ad click through application, approval, vehicle pickup, and repeat rental. Run A/B tests on landing pages, promotional offers, and sign-up forms.
• Partner with operations on lead follow-up, retention, email, SMS, and driver referral campaigns, aligning spend with fleet availability in each market.
• Build and execute go-to-market plans for new cities, from pre-launch waitlists to launch-week campaigns.
• Set up and maintain conversion tracking, attribution, and dashboards using GA4, Google Tag Manager, ad pixels, and CRM tools.
• Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend, and revenue influenced, with clear next steps.
• Manage agencies, freelancers, and vendors when they offer a faster or lower-cost option.

Qualifications

• 6+ years in performance or growth marketing, including 3+ years personally managing a paid media budget of $50,000+ per month.
• Hands-on expertise building and optimizing Google Ads and Meta Ads campaigns.
• A proven record of lowering cost per lead or acquisition, with results you can explain in detail.
• Working knowledge of technical and local SEO.
• Strong analytics skills, including GA4, Google Tag Manager, conversion tracking, and spreadsheet modeling.
• Experience running marketing across multiple cities or regions.
• Clear, direct communication with executives, including the ability to take direction and push back with data.

Preferred experience:

• Rideshare, gig economy, mobility, auto rental, or another local, two-sided marketplace.
• Recruiting gig or hourly workers through paid channels.
• English/Spanish bilingual ability or experience marketing to multilingual audiences.
• Lifecycle tools such as HubSpot, Braze, or Klaviyo, plus SMS marketing.
• Launching new markets from zero.

The role involves extended desktop work, verbal and written communication through virtual tools, and lifting or carrying up to 15 pounds if required. Reasonable accommodations will be made for qualified individuals with disabilities.

Compensation and Benefits

• Salary of $130,000 - $160,000, depending on experience.
• Remote position.

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Apply Through SalaryGuide

Ready to own acquisition, local search, and new-city launches for Whip? The full role opens on SalaryGuide. Review the details and apply.