Marketing Manager

Role Overview

We are seeking a highly organized and detail-oriented Marketing Manager to own and optimize our email marketing and marketing automation initiatives through HubSpot. This role will be responsible for end-to-end campaign execution, platform management, workflow optimization, reporting, and operational excellence across marketing programs.

The ideal candidate is a hands-on HubSpot expert who thrives in a fast-paced environment, enjoys problem-solving, and can balance execution, analytics, and process optimization while ensuring flawless campaign delivery.

This is an individual contributor role with end-to-end ownership of marketing operations and HubSpot execution.

Key Responsibilities

Email Marketing & Campaign Execution

• Execute and manage end-to-end email marketing campaigns within HubSpot
• Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows
• Manage audience segmentation, personalization, suppression lists, and campaign targeting
• Conduct A/B testing to improve campaign engagement and conversion performance
• Ensure all campaigns are delivered accurately, on time, and aligned with brand standards
• HubSpot & Marketing Automation Management
• Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup
• Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems
• Maintain data hygiene and ensure CRM/database integrity across systems
• Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations
• Identify opportunities to improve automation efficiency and scalability

Reporting & Analytics

• Develop and maintain campaign performance dashboards and reporting
• Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact
• Provide actionable insights and optimization recommendations based on campaign performance
• Support leadership with recurring reporting and marketing performance analysis

Cross-Functional Collaboration

• Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively
• Coordinate campaign timelines, approvals, testing, and stakeholder communication
• Support broader marketing initiatives and operational process improvements

Requirements

• 5 years of experience in marketing operations and managing marketing automation tools

• 3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation

• Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns

• Proven ability to manage multiple campaigns and deadlines in a fast-paced environment

• Strong analytical mindset with experience in campaign reporting and performance optimization

• Exceptional attention to detail and strong QA/testing capabilities

• Experience with CRM systems and integrations, preferably Salesforce

• Understanding of email deliverability best practices and marketing operations processes

• Strong communication and stakeholder management skills

• Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus

• Exposure to B2B marketing environments and lead generation programs is preferred

What Success Looks Like

• Consistent, high-quality, error-free campaign execution

• Efficient and scalable marketing automation processes

• Improved engagement and conversion performance across email programs

• Reliable reporting and actionable marketing insights

• Strong operational ownership of HubSpot and campaign workflows

Ideal Candidate

A proactive and execution-focused marketing operations professional who combines strong HubSpot expertise with analytical thinking and operational excellence. This person is highly dependable, process-oriented, and comfortable owning both campaign execution and platform optimization in a dynamic marketing environment.

Work Schedule & Location

• Full-time remote/work-from-home role
• Candidates can be based anywhere geographically
• Must be available to work EST business hours: 9:00 AM ET - 6:00 PM ET
• Ability to collaborate effectively with global and cross-functional teams during EST hours is essential
• This role requires strong ownership, responsiveness, and the ability to operate independently in a remote work environment

Benefits

• Location: Remote
• Job Type: Full time, Exempt
• Eligible for Sago's benefits program designed to support all our US full-time employees including: health, dental, and vision insurance, 401(k) with employer match, paid time off and holidays.