Performance Marketing Specialist

Safetrac is the leading provider of online compliance courses, helping our clients develop their staff and minimise regulatory risks. Australian-owned with over 20 years’ experience and 620+ clients, we are growing fast thanks to the exceptional quality of our products, the excellence of our service, and the passion of our 70+ people.

We are a diverse and inclusive bunch who welcome new ideas and encourage our team to bring their whole selves to work. Headquartered in Melbourne, we all work from home, but we have regular catchups in Melbourne (not mandatory) to connect, collaborate, and have fun.

Given our growth, we are looking for a Performance Marketing Specialist to join our successful team.

About the Role

The Performance Marketing Specialist will optimise marketing budgets by creating and optimising high quality leads from all social medial channels. This role will own and manage Google Ads, Bing Ads, Safetrac’s LinkedIn Page and Meta Paid, to reduce the cost per click and increase the number of quality leads from those channels. The Performance Marketing Specialist will help optimise the whole customer journey including key landing pages, to see higher conversation rates.

Key Accountabilities

• Develop, implement, and manage paid marketing campaigns across multiple channels (e.g., Google Ads, Bing Ads, Meta Paid, LinkedIn, etc.).
• Monitor and analyse campaign performance, providing regular reports and insights to optimise ROI.
• Conduct A/B testing to identify the most effective strategies and tactics.
• Develop an in-depth understanding of the business, customers, and products, to create compelling ads and high converting landing pages.
• Suggest allocation of the PPC budget to ensure efficient allocation of resources.
• Stay up-to-date with industry trends, platform changes, and best practices to continuously improve campaign performance.
• Utilise data-driven insights to inform marketing strategies and decision-making.
• Assist the marketing team with various projects to ensure deadlines are met.

Experience and Qualifications

Required

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years running Paid Search / PPC / SEM Campaigns.
• 5+ years’ experience with Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Hubspot and programmatic advertising.
• 3+ years of experience in performance marketing, preferably in a SaaS or eLearning environment.
• 3+ years’ experience in B2B marketing.
• Experience in conversion rate optimisation (CRO) and A/B testing.
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills and proficiency in using marketing analytics tools (e.g., Google Analytics, SEMrush, etc.) to generate insightful reports and inform marketing strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong communication and interpersonal skills.
• Creative thinker with a data-driven mindset.
• Strong understanding of AI, and AI-related marketing strategies.

Beneficial

• Experience with SEO would be advantageous.
• Experience with HubSpot and Canva (Salesforce a bonus).
• Experience in an advertising agency managing/coordinating advertising accounts for multiple clients.
• Experience managing large advertising budgets

If this sounds like your perfect role and you’d like your application reviewed, please include a cover letter addressing the requirements of the role. Thank you.