Senior Creative Designer Performance & Brand

About Safe Planet

Safe Planet is one of Australia's fastest-growing clean energy companies, helping homeowners and businesses reduce their energy costs through government-backed rebate programs and premium energy-efficient solutions.

We specialise in air conditioning, hot water systems, solar batteries, solar, EV charging, commercial lighting, and other sustainable technologies, delivering an end-to-end customer experience—from the first enquiry through to professional installation.

Our mission is simple: to make clean energy accessible, affordable, and hassle-free for every Australian.

As we continue to scale across Australia, we're investing heavily in marketing, technology, automation, customer experience, and world-class talent. We're building one of Australia's leading clean energy brands, and we're looking for people who want to grow with us.

About the Role

This is not a traditional graphic design role.

We're looking for a Creative Marketing Designer who thinks like a marketer, understands customer psychology, and knows how to turn ideas into campaigns that generate real business results.

Your job isn't simply to make things look good—it's to communicate the right message to the right audience in a way that encourages them to take action.

From Meta Ads and Google campaigns to landing pages, websites, Google Business Profile, sales collateral, and social media, every piece of creative you produce should have one goal: generate more qualified leads and build trust in the Safe Planet brand.

You'll work closely with our Performance Marketing, Sales, Content, and Leadership teams to continuously test, improve, and optimise creative based on real campaign data.

This is a high-ownership role where your ideas will directly influence customer acquisition and business growth.

Key Responsibilities

Creative Strategy & Ideation

• Develop creative concepts and campaign ideas that drive qualified leads.
• Brainstorm marketing hooks, offers, messaging, and visual concepts that improve campaign performance.
• Research competitors and industry trends to identify opportunities to outperform the market.
• Contribute ideas for improving customer acquisition across Meta, Google, our website, landing pages, Google Business Profile, email marketing, and other digital channels.
• Work with the marketing team to ensure every campaign has clear messaging and a compelling value proposition.

Performance Creative

• Design high-converting creatives for Meta (Facebook & Instagram), Google Ads, Display Ads, and YouTube campaigns.
• Design creatives that maximise click-through rates, engagement, and lead generation.
• Create multiple creative variations for continuous A/B testing.
• Optimise creatives based on campaign performance, customer feedback, and marketing data.

Website & Landing Pages

• Design conversion-focused landing pages and customer journeys.
• Improve website layouts, messaging, and user experience to maximise enquiries.
• Apply UI/UX best practices with a strong focus on lead generation and conversion optimisation.
• Collaborate with developers to ensure designs are implemented accurately.

Brand & Content

• Create engaging social media content for Facebook, Instagram, LinkedIn, and YouTube.
• Design brochures, presentations, proposal templates, flyers, banners, email graphics, and other marketing assets.
• Produce YouTube thumbnails and graphics for short-form video content.
• Build and maintain Safe Planet's visual identity, design systems, templates, and brand guidelines.
• Ensure consistency across every customer touchpoint.

Collaboration

• Work closely with the Performance Marketing team to review campaign performance and improve creative outcomes.
• Collaborate with Sales to understand customer objections and create creatives that address them.
• Participate in regular creative brainstorming sessions.
• Support leadership with marketing initiatives and new campaign launches.

What We're Looking For

• 2–4+ years of experience in graphic design, creative marketing, or performance-focused design.
• Strong portfolio showcasing Meta Ads, Google Ads, landing pages, websites, branding, and social media creatives.
• Advanced proficiency in Figma, Framer, Adobe Photoshop, and Adobe Illustrator.
• Strong understanding of customer psychology, marketing principles, and conversion-focused design.
• Experience designing creatives for lead generation campaigns.
• Knowledge of UI/UX principles and conversion optimisation.
• Ability to communicate complex ideas through simple, compelling visual messaging.
• Strong understanding of branding and visual storytelling.
• Excellent communication and collaboration skills.
• Highly organised with the ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced, high-growth environment.

You'll Be a Great Fit If You...

• Think like a marketer—not just a designer.
• Love solving business problems through creativity.
• Constantly ask how creative can generate more leads.
• Enjoy researching competitors and improving upon what's already working.
• Understand that good design is measured by results, not aesthetics alone.
• Take ownership and proactively bring new ideas to the team.
• Are curious, commercially minded, and always looking for ways to improve.

How Success Will Be Measured

Your success won't be measured by the number of designs you create.

It will be measured by your contribution to business growth, including:

• Higher Meta and Google Ads performance.
• Lower Cost Per Lead (CPL).
• Higher Click-Through Rates (CTR).
• Improved Landing Page Conversion Rates.
• Increased website enquiries.
• Stronger brand consistency across all channels.
• Creative ideas that improve campaign performance.
• Higher customer engagement across digital platforms.
• Marketing assets that help Sales convert more customers.

Why Join Safe Planet?

• Be part of one of Australia's fastest-growing clean energy companies.
• High ownership with the opportunity to influence marketing strategy.
• Work on campaigns that are launched, tested, and optimised every week.
• Collaborate with ambitious marketing and leadership teams.
• Opportunity to grow into a Creative Lead or Brand Lead as the company scales.
• Competitive salary with long-term career growth.
• A culture that values initiative, creativity, continuous learning, and measurable results.