Marketing Manager - HomebuilderONE

Who Is Sa.global

sa.global addresses industry challenges through vertical-focused solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.

Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we’ve been a part of Microsoft’s elite Inner Circle for 12 years. Our global organization has a 1000-member team across 25 countries.

About HomebuilderONE

At sa.global, we bring industry-focused business solutions powered by Microsoft Dynamics 365. HomebuilderONE is our flagship solution for the homebuilding industry—an end-to-end ERP and CRM platform that empowers homebuilders to drive operational excellence and deliver superior homebuyer experiences.

Role Overview

Location: US or Canada / Remote

Travel: Occasional travel to events across USA

Reporting To: Director of Marketing, Americas

Department: Marketing

Business Unit: HomebuilderONE

We are seeking a Marketing Manager to lead the marketing strategy and execution for HomebuilderONE across the Americas. This strategic role requires an experienced marketer who can collaborate across departments—including Product Marketing, Sales, and Business Leadership—to deliver integrated marketing programs, impactful content, and highly effective events that support growth and visibility in the market. They will work with the Global Marketing Team to create, execute and monitor the performance of demand generation campaigns and all marketing activities for HomebuilderONE. To succeed you’d have excellent project management skills with experience running multiple projects and the ability to collaborate amongst various stakeholders around the world.

Key Responsibilities

• Develop and own the go-to-market marketing plan for HomebuilderONE, ensuring alignment with revenue goals, buyer journeys, and regional priorities.
• Brief and oversee the work of internal and external agencies, such as content, digital, and design, who will deliver much of the campaign activity.
• Work hand-in-hand with Product Marketing to align messaging, product positioning, and audience targeting. Serve as the central point of collaboration with Sales, Solution Architects, and Business Leadership.
• Execute demand generation campaigns across digital and offline channels including email, paid media, webinars, and ABM tactics. Optimize for performance across the funnel.
• Guide the creation of thought leadership and sales enablement assets—case studies, blogs, videos, and presentations—to support every stage of the buying process.
• Lead the strategy, logistics, and execution of HomebuilderONE’s participation in trade shows, industry conferences, and partner events. Align event objectives with campaign goals to generate leads and strengthen brand presence.
• Stay informed on market trends, customer needs, and competitor positioning. Translate insights into actionable marketing tactics and messaging.
• Track KPIs, campaign metrics, and ROI. Present regular performance updates and insights to stakeholders and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and revenue goals.

Key Collaborators

• Product Marketing – Message alignment, launch planning, content
• Sales & Solution Architects – Campaign alignment, enablement, feedback loop
• Business Unit Leadership – Strategic input, industry expertise, client references
• Global Marketing – Brand governance, digital infrastructure, design resources

Skills & Experience

• A minimum of a Bachelor’s degree in communication, marketing, digital marketing or related fields.
• 5+ years of B2B marketing experience, ideally in business applications
• Demonstrated success in managing multi-channel marketing campaigns and events
• Deep understanding of industry event strategy and ROI evaluation
• Exceptional collaboration and stakeholder management skills
• Experience with CRM and marketing automation platforms (e.g., Dynamics 365, HubSpot)
• Exceptional communication and project management skills
• A good understanding of current marketing trends
• Construction, real estate, or homebuilding industry knowledge is a strong plus

Why Join sa.global?

• Collaborate with a forward-thinking team and industry experts
• Take ownership of a growing vertical with significant market potential
• Leverage Microsoft’s robust ecosystem and marketing innovation
• Competitive compensation, global exposure, and a dynamic workplace culture

Open, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.

Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.