Sr. Experiential Marketing Manager

Job Summary

As the Senior Experiential Marketing Manager at RYZE, you will own and evolve the brand’s real-world presence by leading bold, innovative, and culturally resonant experiences that drive trial, build brand love, and fuel community growth. You will oversee the full experiential strategy and execution across the U.S.—including national activations, regional initiatives, and retail partnerships—while managing and mentoring two Regional Marketing Managers to ensure cohesive execution and local relevance.

This is a strategic and high-impact leadership role that blends creativity, operational excellence, and cross-functional collaboration. You’ll lead ideation for large-scale activations, oversee flawless execution, and drive integration across brand, content, PR, retail, and influencer channels. Your work will shape how consumers experience and talk about RYZE in the real world—helping to turn cultural moments into brand milestones.

Key Responsibilities

Experiential Strategy & Leadership:

• Lead the development of the annual experiential marketing roadmap across national and regional markets.
• Oversee the planning and execution of activations aligned with product launches, retail campaigns, and cultural moments.
• Manage and mentor two Regional Marketing Managers, providing strategic direction, creative oversight, and career development.
• Partner with senior leadership to align experiential efforts with broader brand, marketing, and growth goals.

Creative Concepting & Brand Storytelling:

• Concept high-impact, buzz-worthy activations—from immersive pop-ups to guerrilla stunts—that generate conversation, trial, and earned media.
• Ensure creative alignment across all touchpoints by collaborating closely with brand, PR, influencer, and content teams.
• Identify and capitalize on cultural trends, seasonal moments, and hyper-local opportunities to amplify relevance.

Execution & Operational Oversight:

• Oversee end-to-end execution of national and regional activations, ensuring consistency in quality, brand voice, and customer experience.
• Manage budgets, contracts, timelines, and third-party partners across multiple activations simultaneously.
• Lead vendor and production partner selection; oversee permitting, logistics, staffing, and compliance.
• Travel to major events as the on-site lead to oversee execution and troubleshoot in real time.

Cross-Channel Integration & Amplification:

• Partner with social and content teams to capture and repurpose activations for paid and organic campaigns.
• Work with PR to drive earned media and influencer engagement through experiential moments.
• Align with the retail team to ensure activations drive conversion and support wholesale relationships.
• Leverage activations as community-building tools, integrating customer feedback and brand advocacy.

Performance Tracking & Optimization:

• Establish KPIs for experiential programs; analyze and report on ROI, engagement, foot traffic, and media value.
• Continuously optimize processes, vendor relationships, and creative approaches for future activations.

Qualifications:

• 7+ years of experience in experiential marketing, live events, or brand activations, with increasing levels of responsibility
• Proven track record leading both large-scale and regional activations, from ideation through execution
• Experience managing direct reports, providing clear feedback, coaching, and performance oversight
• Skilled in creative development, event production, vendor management, and cross-functional leadership
• Strategic thinker with a deep understanding of brand storytelling and consumer engagement
• Highly organized, budget-conscious, and comfortable managing multiple projects with overlapping timelines
• Passion for culture, trends, and building meaningful brand experiences
• Willingness to travel as needed to support activations and team development

This is a remote position.