Job Summary:
In this role, you will be responsible for bringing the RYZE brand to life through unforgettable real-world experiences. From pop-ups and activations to guerrilla stunts and retail events, you'll concept, plan, and execute high-impact moments that spark conversation, drive trial, and generate earned media. You’ll own every detail—from creative brainstorming to on-the-ground logistics—and collaborate cross-functionally with brand, PR, retail, and creative teams to ensure seamless integration across channels. This is a high-energy, high-output role for someone who thrives on turning big ideas into real-world buzz.
Key Responsibilities:
Strategy & Concepting
- Ideate and pitch breakthrough experiential campaigns that align with brand and product launches
- Collaborate with brand, PR, and creative teams to ensure activations ladder up to broader storytelling
- Identify cultural moments, seasonal opportunities, and location-based plays to drive relevance
Execution & Logistics
- Lead end-to-end execution of activations—from permitting and vendor sourcing to staffing and timelines
- Manage budgets, timelines, contracts, and production partners
- Coordinate with agencies and freelance teams for buildout, staffing, and event support
- Travel onsite for key events to ensure high-quality execution and troubleshooting
Integration & Amplification
- Ensure activations tie into retail strategy, social content, press, and influencer engagement
- Partner with content team to capture and repurpose activations for paid and organic
- Work with PR to generate earned media coverage from experiential moments
- Track and report on ROI, engagement, and media value of each activation
Qualifications:
- 5+ years of experience in experiential marketing, events, or brand activations
- Experience negotiating sponsorships and partnerships for both national and regional events.
- Proven ability to plan and execute brand activations from concept through execution
- Strong understanding of event production, vendor management, and permitting
- Creative thinker with a pulse on culture and consumer behavior
- Excellent project management skills and comfort working under tight timelines
- Willingness to travel and be on the ground when activations happen
- Ability to collaborate across teams while owning your lane with confidence
This is a remote position.