You will lead the strategy and execution of data-driven marketing programmes that convert awareness into measurable pipeline and revenue. You will oversee global performance marketing to drive customer acquisition, increase conversion and maximise marketing ROI.

This role is both strategic and operational – translating business priorities into scalable campaigns that perform. You will collaborate closely with campaign managers, sales development and analytics to ensure aligned execution across the full funnel. Your work will be key to accelerating growth across RWS’s Generate, Transform and Protect solution pillars in global priority markets including North America, EMEA and APAC.

You are naturally curious and future-focused, with a passion for driving growth through innovation. You embrace emerging technologies, champion the use of AI and personalisation tools, and are always looking for smarter, faster ways to convert interest into impact. You thrive in a culture of experimentation, continuously optimising performance through data, insight and bold ideas.

Key Responsibilities

Demand Generation & Pipeline Growth

Lead the global demand capture strategy across paid media, web, and CRO.
Drive pipeline generation across solutions, industries and regions – optimising for velocity and ROI.
Align demand programs with go-to-market priorities, launches, and campaign themes
Ensure demand generation plans support commercial goals across our Generate, Transform and Protect solution pillars
Manage and optimise the global demand generation budget, ensuring strong ROI and accurate forecasting
Report regularly on performance against pipeline, conversion, and revenue contribution goals.

Performance Marketing & Media Strategy

Own our global paid media approach across search, display, social, syndication and retargeting
Work with internal teams and external partners to execute and optimise media performance.
Work with our Digital Experience Director to ensure digital journeys are designed to convert and integrated with sales handover.

Go-to-Market Execution

Support launches and always-on campaigns with high-converting digital experiences
Partner with campaign managers to deliver targeted, scalable programs.
Ensure regional relevance and alignment with local sales targets

Data, Analytics & Optimisation

Use data to monitor performance, identify insights and improve conversion across the funnel.
Own key funnel metrics (e.g. AQL, MQL-to-SQL pipeline attribution) and present regular reporting
Champion a culture of test-and-learn and continuous optimization

Tech & Innovation

Work with Digital Experience Director to drive adoption of AI tools, marketing automation and web personalisation to improve efficiency and targeting.
Explore emerging platforms and growth levers to expand digital reach.

Team Leadership & Collaboration

Lead a global team across media, CRO, SEO, web development and digital analytics.
Work closely with Marketing Ops, MDRs, campaigns and GTM leads for coordinated execution
Ensure all activities align with the “BUY” stage of the customer journey and connect back to business goals.

Skills & Experience

A commercially minded B2B SaaS marketer with 6–10+ years of experience across field marketing, partner programs or GTM execution.
Proven track record of executing multi-channel campaigns in a SaaS or subscription-based model, driving pipeline growth and revenue impact.
Experienced in collaborating with external agencies, including demand gen, paid media to scale programs efficiently and deliver performance at pace.
Experienced in managing MDRs or SDR teams, with ownership of MQL conversion, outbound engagement, and sales handoff quality.
Skilled at working in a centralized marketing environment, using global assets and messaging while tailoring programs to local markets.
Confident in managing performance dashboards, campaign calendars, and event logistics with precision and pace.
Collaborative and data-driven, with the agility to shift gears based on performance insights, sales feedback or pipeline needs.

What Success Looks Like

Predictable, scalable pipeline growth across core solutions and global regions
Increased conversion at each stage of the funnel (MQL → SQL → Revenue)
High-performing team and infrastructure powering always-on and campaign-based growth
Strong collaboration with sales, campaigns and product marketing