Web Marketing Manager

Our client is seeking a results-driven Web Marketing Manager to develop and execute comprehensive web marketing strategies that drive traffic and conversions. This role requires a strategic thinker who can lead cross-functional initiatives, implement data-driven optimizations, and enhance user engagement through SEO and content strategies.

Key Responsibilities:

• Develop and execute web marketing channel strategies based on consumer and business insights.
• Lead cross-functional collaboration with product, engineering, design, sales, and PMM teams to implement marketing initiatives.
• Advocate for web marketing needs within integrated marketing plans and timelines.
• Identify optimization opportunities using consumer behavior, industry trends, and data insights.
• Implement SEO best practices and content strategies to increase visibility and user engagement.
• Define performance metrics, develop learning agendas, and analyze/report on web marketing performance.

Required Qualifications:

• 8+ years of experience in digital, eCommerce, and/or web marketing
• Experience in Big Tech (Samsung, Apple, Google, etc.).
• Background in web marketing, digital retail, SEO, content strategy, web stores, and e-commerce.
• Proven track record of developing and executing digital strategy campaigns with measurable impact.
• Strong ability to manage cross-functional teams and personalities.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies.

Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.