Product Marketing Manager

Job Title: Product Marketing Manager V

Location: On-site in Seattle, WA (Open to remote candidates within the U.S. based on fit)

Pay Rate: $110 - $125 per hour

Contract Duration: April 28, 2025, to December 19, 2025 (Likley to extend) or convert)

Job Description:

Meta is seeking an experienced Product Marketing Manager to join our Business Product Marketing team. This team plays a crucial role in identifying the intersection of people's needs, marketers' requirements, and Meta's unique differentiators to develop, launch, and grow industry-leading business products. These products empower businesses to expand and help communities thrive.

The ideal candidate will have a strong background in digital advertising, product marketing, or product management, along with experience working cross-functionally in fast-paced environments. The Product Marketing Manager will focus on defining market requirements and launch plans for Meta’s advertiser solutions, ensuring successful product adoption and growth.

Responsibilities:

• Lead market assessment, quantitative analysis, and qualitative feedback, advocating for market needs with Product Management and Engineering teams.
• Deeply understand advertiser needs and product risks to prioritize recommendations for new and existing products.
• Partner with cross-functional teams to ensure that new advertiser solutions align with Meta’s strategic vision.
• Develop and execute go-to-market (GTM) strategies for a portfolio of advertising products.
• Create client communications, product documentation, and positioning to drive product success.
• Ensure alignment and consistency across regional and vertical teams to scale impact effectively.

Minimum Qualifications:

• 10+ years of experience in technology, internet technology, strategic marketing, product management, or management consulting.
• Strong background in market research, product development, and outbound marketing with a focus on adtech.
• Proven experience collaborating across cross-functional teams, influencing decision-making, and resolving competing perspectives.
• Analytical mindset with data-driven decision-making skills.
• Excellent project management skills and the ability to manage multiple initiatives simultaneously.
• Effective communication skills for engaging technical, business, and external stakeholders.
• Hands-on experience in the advertising space, particularly with online media products.
• Demonstrated history of successfully developing GTM strategies from the ground up.

Must-Have Skills:

1. Inbound & Outbound Marketing Experience – Ability to build strong plans, execute them effectively, and persuade stakeholders.
2. Advertising Expertise – Solid understanding of digital advertising and market dynamics.
3. Project Management – Strong ability to coordinate cross-functional teams and manage workflows efficiently.
4. Adaptability – Comfortable working in a fast-changing environment and handling ambiguity.

Nice-to-Have Skills:

• Consulting experience in PMM roles.
• Experience in the retail space with customer insights.

Preferred Qualifications:

• MBA or other relevant advanced degree.