Marketing Manager

Job Title: Lifecycle Marketing Manager

Pay Range :- 49.00/hr- 50.00/hr.

5 months contract with possibility of extension

Position Overview

We are seeking an experienced Lifecycle Marketing Manager to drive the strategy, planning, optimization, and performance of automated lifecycle marketing programs. This role will be responsible for managing customer journeys across the entire lifecycle—from acquisition and onboarding to activation, growth, retention, and reactivation.

The ideal candidate has a strong background in lifecycle marketing, CRM, marketing automation, and experimentation. You will collaborate cross-functionally with Marketing Operations, Content, Design, Product, Sales, and Growth teams to build scalable, data-driven customer journeys that improve engagement and business outcomes.

Key Responsibilities

• Develop and optimize automated lifecycle marketing programs across acquisition, onboarding, activation, retention, growth, and reactivation.
• Identify lifecycle marketing opportunities by partnering with Product, Growth, Marketing, and cross-functional stakeholders.
• Design customer journeys, including audience segmentation, trigger logic, message sequencing, suppression rules, and testing strategies.
• Create comprehensive campaign and journey briefs for Content, Design, Campaign Operations, and Marketing Operations teams.
• Coordinate campaign execution and ensure all stakeholders have the necessary requirements and context for successful delivery.
• Manage and execute A/B testing strategies across subject lines, messaging, CTAs, audience segments, timing, offers, and journey paths.
• Monitor campaign performance, identify funnel drop-offs, analyze results, and recommend data-driven optimizations.
• Partner with Marketing Operations to ensure workflows are scalable, compliant, and aligned with governance, routing, attribution, deliverability, and audience management best practices.
• Maintain lifecycle documentation, testing results, best practices, and playbooks to support long-term scalability and knowledge sharing.
• Present campaign performance insights and optimization recommendations to internal stakeholders.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 4–6+ years of experience in Lifecycle Marketing, CRM Marketing, Growth Marketing, Demand Generation, Email Marketing, or Marketing Automation.
• Hands-on experience with marketing automation platforms, preferably HubSpot.
• Strong understanding of customer lifecycle management, journey mapping, and lifecycle automation.
• Experience designing trigger-based nurture campaigns, onboarding journeys, reactivation campaigns, and customer engagement programs.
• Strong knowledge of customer segmentation, audience targeting, suppression logic, and marketing experimentation.
• Experience developing and executing A/B testing strategies for messaging, subject lines, CTAs, audience segments, timing, and customer journeys.
• Ability to analyze marketing performance data, identify conversion bottlenecks, and recommend optimization strategies.
• Experience collaborating with Marketing Operations, Product, Sales, Content, and Design teams.
• Excellent project management, organizational, and communication skills.

Preferred Qualifications

• Experience with HubSpot Workflows and advanced automation capabilities.
• Familiarity with Salesforce, including campaigns, campaign members, and campaign statuses.
• Understanding of email deliverability, list hygiene, and audience management best practices.
• Experience with lead scoring, attribution models, routing logic, and lifecycle governance.
• Background in B2B, SMB, SaaS, digital advertising, marketplaces, or self-service customer acquisition environments.

PrideGlobal and it's affiliates offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

PrideGlobal and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

PrideGlobal and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates : Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.