Email Marketing Specialist

Job Description

As an Email Marketing Specialist, you'll execute email campaigns as a member of HSA Bank's Channel Marketing Team. The ideal candidate will have 2–3 years of hands-on experience with Salesforce Marketing Cloud, including building data extensions, building and deploying emails in Email Studio, and building journeys in Journey Builder.

HSA Bank's email marketing program is designed to engage, educate, and empower customers by providing timely and relevant information about HSA and other consumer-directed healthcare accounts and their benefits. Through strategic campaigns, we aim to drive account utilization, increase customer satisfaction, and support long-term financial wellness.

Key Responsibilities

• Build accurate and precise emails in Salesforce Marketing Cloud utilizing copy and designs provided by our creative & content teams.
• Build/manage recipient segmentation using both flat files and data extensions, including standard and filtered data extensions.
• Incorporate personalization and dynamic content into messaging.
• Track results, success metrics, and recommendations for optimization.
• Maintain adherence to project plan and task management with attention to detail and laser focus on meeting deadlines.

Qualifications

• BA/BS degree or equivalent experience.
• 2–3 years of hands-on experience building and executing emails with Salesforce Marketing Cloud, utilizing Email Studio and Journey Builder.
• Strong understanding of email marketing best practices and email concept creation.
• Self-motivated problem solver with acute attention to detail.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Growth-oriented mindset and willingness to learn new technologies.
• Excellent written, verbal, and interpersonal communication skills.
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use-cases – both B2B and B2C – preferred.
• Experience with HTML/CSS, AMPscript, SQL, Adobe Workfront – optional but beneficial.

Additional Notes / Requirements

• Hands-on – email builder.
• MUST HAVE Salesforce Marketing Cloud.
• Mailchimp or Mail Blaze is not transferable.
• Certified is NOT the same as hands-on experience with Salesforce Marketing Cloud.
• Short-term hire – helping to relieve pressure to cover for someone out on leave.
• Open-ended coverage timeline (no confirmed return date).
• Working on multiple projects – building & deploying email campaigns.
• Strong analytical skills required.
• HTML/CSS, AMPscript, SQL, Adobe Workfront – optional but beneficial.

Benefits Info:

Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness).