Marketing Data Analyst

Overview

We are looking for a data-savvy Marketing Analyst to join our team and take ownership of measuring and optimizing marketing performance across channels. You’ll analyze data across Salesforce, digital platforms, and internal systems to provide actionable insights that drive growth, improve campaign efficiency, and connect marketing impact to revenue. This role is ideal for someone who loves turning raw data into clarity and thrives at the intersection of marketing, sales, and operations.

Key Responsibilities

• Build and maintain Salesforce-based reports and dashboards that measure marketing contribution to pipeline, lead conversion, campaign performance, and ROI.
• Analyze data across marketing platforms (Google Ads, Meta, LinkedIn, SEO, email) and connect it with CRM and sales performance metrics.
• Provide insights and recommendations on campaign performance, channel effectiveness, customer acquisition cost (CAC), and return on marketing investment (ROMI).
• Develop attribution models and lead lifecycle analyses to understand which activities and touchpoints drive conversions.
• Collaborate with sales, finance, and operations teams to align marketing KPIs with broader business objectives.
• Design, run, and interpret A/B tests and other experiments to optimize funnel efficiency.
• Regularly present findings and trends to marketing leadership and executives in a clear, compelling format.

Required Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
• 3+ years of experience as a marketing analyst, growth analyst, or data analyst focused on marketing.
• Proficient in Salesforce reporting, including campaign and lead/opportunity data structures.
• Experience with analytics tools such as Google Analytics, Google Looker Studio, Tableau, Power BI, or similar.
• Proficiency in Excel/Google Sheets and working knowledge of SQL.
• Familiarity with marketing platforms such as Google Ads, Meta Business Suite, HubSpot, Pardot, or similar.
• Excellent critical thinking and communication skills — able to translate data into insight and action.

Preferred Qualifications

• Experience working in B2B, professional services, or SaaS environments.
• Understanding of full-funnel marketing metrics, lead scoring models, and pipeline attribution strategies.
• Familiarity with marketing automation workflows and data integrations between tools.

What Success Looks Like

• Marketing team has full visibility into performance across channels and campaigns.
• Leadership confidently uses your reporting to make budget and strategy decisions.
• You proactively uncover opportunities to improve ROI and reduce waste.
• The marketing-to-sales handoff is clearly measurable and optimized.