Social Media Manager

Tell the Story of AI That Actually Works

At Runelab.ai, we're not your typical AI consultancy. We blend Nordic wisdom with cutting-edge technology to deliver corporate training and consulting that transforms how organizations approach artificial intelligence. Our name isn't just branding, it's a philosophy: ancient runes were tools for communication and knowledge transfer, and that's exactly what we do with AI.

We're building something remarkable: a community of practitioners, a portfolio of real-world deployments (from Smart Spaces in hospitality to enterprise ML systems), and a reputation for making complex AI accessible. But here's the challenge: our story is being told in fragments across platforms, and our technical brilliance isn't translating into the digital presence it deserves.

We need a Social Media Strategist who speaks fluent AI.

You won't just be scheduling posts. You'll be the voice that bridges our engineering depth with the executives, practitioners, and organisations who need to understand why our approach matters. You'll turn our projects, ML training programmes, and consultancy wins into narratives that educate, inspire, and convert.

What You'll Do

1. Strategic Content Creation

• Craft compelling social media strategies across LinkedIn, Twitter/X, and YouTube that position Runelab.ai as thought leaders in practical AI deployment
• Translate complex technical projects (computer vision systems, MLOps pipelines, edge AI deployments) into engaging narratives that resonate with C-suite executives, technical leads, and aspiring ML practitioners
• Develop content calendars that balance educational content, client success stories, thought leadership, and community engagement

2. Technical Storytelling

• Interview our engineers, consultants, and clients to extract compelling stories from technical work
• Create digestible breakdowns of our projects (e.g., "How we reduced hotel queue times by 40% using edge AI") that showcase value without drowning in jargon
• Write and coordinate technical blog posts, case studies, and whitepapers that demonstrate our expertise

3. Brand Building with Nordic Flair

• Evolve and maintain our distinctive Nordic-themed brand voice across all platforms
• Design visual content strategies that blend our mythological roots with modern AI aesthetics (We have dedicated designer that you can work with, but you are responsible for creating the concept of the post so that designer can make your vision come to life)
• Ensure consistency in messaging while adapting tone for different audiences (corporate clients, ML engineers, training participants)

4. Community Growth & Engagement

• Build and nurture our online community; responding to comments, sparking discussions, and identifying opportunities for engagement
• Collaborate with our ML Advocate Engineer to amplify educational content and community initiatives
• Monitor social listening to identify trends, opportunities, and reputation management needs

5. Performance & Analytics

• Track, analyze, and report on social media metrics, content performance, and ROI
• Run A/B tests on content formats, posting times, and messaging strategies
• Use insights to continuously refine our approach and demonstrate business impact

6. Campaign Execution

• Launch and manage campaigns around our training programmes, new projects, conference appearances, and thought leadership initiatives
• Coordinate with external partners, clients (where appropriate), and our internal team for co-marketing opportunities

Required Qualifications

• Technical Fluency: You don't need to be an ML engineer, but you must be able to read technical documentation, understand AI/ML concepts (computer vision, NLP, MLOps, edge computing), and ask engineers the right questions. You can distinguish between genuine innovation and buzzword bingo.
• 3+ years in social media management with a proven track record of growing B2B audiences, particularly in tech or professional services
• Portfolio of Impact: Show us campaigns you've run, content you've created, and metrics you've moved. We want to see your writing samples, especially technical or educational content.
• Content Creation Skills: Strong writing and editing abilities. Comfort with creating or coordinating visual content (graphics, short videos, infographics). Bonus if you can edit video or use design tools like Figma/Canva.
• Platform Expertise: Deep knowledge of LinkedIn algorithms, Twitter/X for thought leadership, and YouTube for educational content. Experience with social media management tools.
• Strategic Mindset: You think beyond "posts and likes" to how social media ladders up to business goals: lead generation, talent acquisition, brand authority, community building.
• Strong English skills: Our goal is to become international. You write clearly, persuasively, and without errors in English.

Preferred (Nice-to-Haves)

• Background in STEM, tech journalism, or technical writing
• Experience in the AI/ML, SaaS, or consultancy space
• Familiarity with SEO, content marketing, and marketing automation tools
• Experience managing paid social campaigns
• Personal interest in Scandinavian culture, design, or mythology (we're serious about the Nordic theme!)
• Video production and editing skills
• Experience with LinkedIn Sales Navigator and B2B lead generation

Why Join Runelab.ai?

• 🎯 High Impact: You'll be building our brand from the ground up. Your work directly influences our growth trajectory.
• 🧠 Learn from Experts: Daily exposure to cutting-edge AI projects and brilliant engineers. You'll become fluent in AI whether you planned to or not.
• 🌐 Flexibility: Remote work with flexible hours. Results matter more than seat time.
• 💸 Competitive Compensation: Scalable salary based on experience, plus performance incentives tied to measurable outcomes.
• 📚 Growth Budget: Annual allocation for courses, conferences, and professional development.
• 🤝 Collaborative Culture: Work alongside ML engineers, advocates, and consultants who value clear communication and creative thinking.
• ⚔️ Nordic Spirit: We blend Norse mythology with modern AI, value substance over hype, and believe the best work happens when brilliant people aren't forced to be boring.

What Success Looks Like (First 6–12 Months)

• 3× growth in engaged LinkedIn followers with consistent 5%+ engagement rates
• 8–12 high-performing thought leadership pieces that position our team as AI deployment experts
• 2–3 viral technical breakdowns or case studies (50k+ impressions each)
• Measurable contribution to 5+ inbound leads or partnership opportunities through social channels
• Established content rhythm and brand voice guide that scales with the team

How to Apply

This is where you show us what you've got:

1. Portfolio/Writing Samples: Send 3–5 examples of your best social media content, blog posts, or campaigns (include metrics where possible)
2. The "Why Me" Test: Write a 300-word LinkedIn post about one of our projects (Computer Vision for Smart Spaces OR our ML training philosophy) as if you already work here. Show us you understand our voice and can make technical topics engaging.
3. Resume: Standard fare, but highlight technical communities, B2B growth, and any AI/ML exposure

Send everything to: jobs@runelab.ai

We review every application and aim to respond within a week.

Runelab.ai is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all teammates. If you need any accommodations during the hiring process, please let us know.

Where ancient wisdom meets modern AI. Join us in writing the next chapter.