Head of Patient Marketing (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking a strategic and action-oriented growth marketing leader to oversee all aspects of our patient marketing. In this role, you’ll develop the strategy for acquiring and retaining patients, and then bring that strategy to life! We already have programs in progress, and now we need a leader who can bring these programs together and launch new ones under a unified strategy to accelerate growth. As we are in scale mode, a key focus will be user acquisition.

You’ll collaborate closely with patient strategy and operations to manage growth across the business (across states, therapy types, etc.) by deploying the right tactics to the right audiences at the right time, in a scalable and sustainable way to balance the marketplace. We also have a significant and growing marketing budget to leverage, so a thoughtful, ROI-driven approach to measuring success is essential to achieving the team’s goals.

The ideal candidate is a data-driven, customer-obsessed growth leader who has delivered results across a variety of marketing programs, is excited about building something impactful, and possesses the exceptional leadership skills needed to drive an organization to scale.

Required Qualifications

• 12+ years of experience in marketing
• 6+ years of leadership experience, with a proven track record of building or significantly rebuilding a team (team size of at least 10)
• 8+ years of experience in growth marketing across a variety of channels, including paid (primarily digital) and owned (email, SMS)
• Experience managing an annual marketing budget of at least $50M, with multiple channels exceeding $10M+ each
• Proven ability to collaborate cross-functionally with operational, product, and analytics teams
• Strong analytical skills and financial acumen
• Demonstrated success in driving significant growth with 50%+ YoY growth
• Track record of launching and scaling new marketing programs or channels
• Proven experience in developing and executing comprehensive marketing strategies

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Comfortable working in ambiguous or evolving environments
• Experience in a marketplace business, consumer tech, or e-commerce
• Background in a fast-paced growth or mid-stage startup environment

We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Support for your mental and physical health
• New hire home office stipend: Set up your workspace for success
• Quarterly department stipend: Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns: Explore a variety of engaging topics
• Community and Employee Resource Groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted Programs: Fetch, SmartSpend, Ladder, SoFi

Our Team

At Rula, we believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.