Marketing Data Analyst

About Rugiet Health: Rugiet Health is a fast-growing, Austin-to-consumer telemedicine company revolutionizing men's and women's health and hormone optimization. We are committed to democratizing access to best-in-class compounded medications through a bespoke digital experience, combining luxury service with clinical excellence. Our small but passionate management team has deep industry experience in Clinical, Marketing, and Technology verticals. We are a disruptive force in the US healthcare market, constantly innovating to provide personalized solutions for a healthier, more fulfilling life.

The Opportunity: We are seeking a highly analytical and detail-oriented Marketing Data Analyst to join our growing team. In this critical role, you will be instrumental in extracting, analyzing, and interpreting marketing data to provide actionable insights that optimize our acquisition, engagement, and retention strategies. You will work closely with our Marketing, Product, and Growth teams to measure campaign performance, understand customer behavior, and identify opportunities for continuous improvement, directly contributing to Rugiet Health's rapid growth.

If you are passionate about leveraging data to drive marketing effectiveness, thrive in a fast-paced environment, and possess strong analytical and communication skills, we encourage you to apply.

What You'll Do

• Data Collection & Integration: Work with engineering and marketing teams to ensure accurate tracking, collection, and integration of marketing data from various sources (e.g., ad platforms, Google Analytics, CRM, internal databases, email marketing platforms).
• Performance Reporting: Develop and maintain dashboards and reports that provide clear, concise, and actionable insights into marketing campaign performance (e.g., CAC, ROAS, LTV, conversion rates, engagement metrics).
• Deep Dive Analysis: Conduct in-depth analysis to identify trends, anomalies, and opportunities within our marketing data. This includes customer segmentation, funnel analysis, channel performance comparisons, and ROI analysis.
• Attribution Modeling: Assist in the evaluation and refinement of marketing attribution models to accurately credit touchpoints and understand the true impact of different marketing channels.
• A/B Testing Analysis: Design, execute, and analyze A/B tests and other experiments across marketing channels (e.g., ad creative, landing pages, email subject lines) to optimize performance and inform strategic decisions.
• Predictive Analytics (as applicable): Support the development of predictive models (e.g., churn prediction, LTV forecasting) to inform proactive marketing strategies.
• Insight Generation: Translate complex data findings into clear, digestible insights and recommendations for marketing and leadership teams, presenting data visually and verbally.
• Cross-Functional Collaboration: Partner closely with Paid Media, Retention, Creative, Product, and Growth teams to define analytical needs, provide data-driven recommendations, and support strategic initiatives.
• Data Quality & Governance: Assist in ensuring the accuracy, consistency, and integrity of marketing data across all platforms.
• Market Research Support: Support market research efforts by analyzing external data sources and industry trends.

What You Bring

• 2-4+ years of experience as a Marketing Data Analyst, Business Analyst, or similar role, with a strong focus on marketing performance and customer behavior.
• Proficiency in SQL for data extraction and manipulation is required.
• Strong experience with at least one major web analytics platform (e.g., Google Analytics 4, Adobe Analytics).
• Experience with data visualization tools (e.g., Tableau, Looker Studio, Power BI) and building clear, actionable dashboards.
• Solid understanding of key marketing metrics (e.g., CPA, ROAS, LTV, churn, conversion rates) and marketing funnels.
• Familiarity with A/B testing methodologies and statistical significance.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.
• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Computer Science, or a related quantitative field.

Bonus Points If You Have

• Experience with a direct-to-consumer (D2C) or e-commerce business, especially in the healthcare or subscription space.
• Experience with marketing automation platforms (e.g., Braze, Iterable, Klaviyo) or CRM systems.
• Familiarity with paid media platforms (e.g., Meta Ads Manager, Google Ads) and their reporting interfaces.
• Experience with Python or R for statistical analysis.
• Knowledge of data warehousing concepts.

Why Join Rugiet Health?

• Impactful Role: Play a critical role in optimizing marketing spend and driving customer growth for a rapidly expanding healthcare company.
• Data-Driven Culture: Join a team that values data and >span class="NormalTextRun SCXW52830460 BCX0"> empowers you to contribute to strategic decision-making.
• Growth Potential: Be part of a fast-growing, dynamic company with opportunities for professional development and career advancement.
• Innovative Environment: Work in a disruptive telemedicine space, leveraging data to personalize and improve the customer journey.
• Collaborative Team: Join a passionate and supportive team that values open communication and shared success.
• Competitive Compensation & Benefits: We offer a competitive salary, performance-based annual cash bonus, participation in the company stock option grants program, health, dental, and vision coverage, 401(k) program, generous PTO, and professional development assistance.

To Apply: If you are excited by the opportunity to apply your analytical skills to drive marketing effectiveness at a revolutionary healthcare company, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this position.