Senior SEO Specialist | Ruby Labs

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

One of RubyLabs' portfolio companies is focused on building a sustainable growth strategy with an emphasis on SEO. We're starting from scratch—there are no old systems or outdated content to deal with. With a clean slate, valuable user data, and a great opportunity to rank highly in an underserved space, we are in a strong position. We are looking for a Mid-to-Senior SEO Specialist to help develop and implement our SEO strategy and drive measurable results.

Key Responsibilities

• Build a comprehensive SEO strategy from scratch for our product line.
• Analyze search potential using paid traffic data across our top markets (US, UK, Canada, Australia, etc.).
• Identify country-specific organic opportunities and long-tail keyword segments that can drive high-converting traffic.
• Build a comprehensive SEO roadmap with clear short, medium, and long-term priorities.
• Develop a global sitemap and site architecture strategy to support content scaling.
• Perform keyword clustering, competitor benchmarking, and SERP intent analysis using tools like Ahrefs, SEMrush, and Google Search Console.
• Prioritize “low-hanging fruit” opportunities to deliver fast and efficient organic traffic wins.
• Define technical SEO requirements and work closely with product and engineering teams on implementation.
• Optimize internal linking, metadata, schema, and page speed across product and content pages
• Build a high-volume, high-quality content production engine from scratch.
• Collaborate with writers to create scalable templates for long-tail pages (e.g., auto-generated phone lookup result pages).
• Own topic ideation, content briefs, and quality control to ensure relevance and SEO performance.
• Design and lead white-hat backlink campaigns, leveraging digital PR, partnerships, and outreach programs.
• Monitor backlink profile health and competitor link strategies.
• Own SEO KPIs and report progress across rankings, traffic, and conversions.
• Continuously test and iterate to improve performance by region, keyword cluster, and page type.

Qualifications

• 5+ years of hands-on experience in SEO for web-based products.
• Proven track record of building SEO programs from scratch in product-led companies.
• Deep expertise with keyword research, competitive analysis, and market opportunity sizing.
• Experience with high-volume SEO strategies, including templated landing pages and user-generated long-tail pages.
• Advanced proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and other SEO diagnostic tools.
• Familiarity with web analytics tools (e.g., GA4, Looker Studio) and content CMS platforms.
• Strong understanding of search intent, ranking factors, and algorithm updates.
• Experience setting up content production pipelines and collaborating with copywriters, designers, and developers.
• You’re analytical, curious, and relentless about data.
• You think like a product owner—business results > vanity metrics.
• You thrive in high-autonomy, fast-paced environments and know how to scale things that work.

Nice to have

• Experience working in fast-paced startup environments.
• Experience with AI-driven UX research tools and methodologies.

Location

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Final Interview (45 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.