Social Media Manager

Why RTI

RTI International is an independent, scientific research institute dedicated to improving the human condition. Our vision is to address the world's most critical problems with technical and science-based solutions in pursuit of a better future. Clients rely on us to answer questions that demand an objective and multidisciplinary approach—one that integrates expertise across social, statistical, data, and laboratory sciences, engineering, and other technical disciplines to solve the world’s most challenging problems.

We believe in the promise of science and technical solutions, and we push ourselves every day to deliver on that promise for the good of people, communities, and businesses in the US and around the world. If you are looking for the opportunity to make a real difference, RTI is the place for you.

About The Hiring Group

This position is within the newly established Institute-wide integrated brand and marketing function. This team is a part of an evolving marketing and brand ecosystem designed to power institutional growth, strengthen market presence, and deliver consistent, high-value experiences across the buyer journey.

What You'll Do

The Social Media Manager leads strategy, planning, and execution across social platforms to grow brand presence, audience engagement, and market visibility. This role moves beyond content posting to shape how the organization shows up in real-time conversations, industry dialogue, and digital communities.

The Social Media Manager ensures social media functions as a strategic channel that supports brand storytelling, thought leadership, demand generation, recruitment, and partnership goals. While this is a US-based remote position, local candidates within commuting distance to an RTI office (RTP) are preferred.

Your primary responsibilities will include but not be limited to:

Social Strategy & Channel Leadership

• Develop and evolve a data-informed social media strategy aligned with brand, growth, and audience priorities
• Define channel roles (LinkedIn, X, Instagram, YouTube, etc.) and platform-specific approaches
• Identify emerging trends, conversations, and opportunities to position the organization as a relevant voice

Content & Campaign Activation

• Translate campaigns, initiatives, and thought leadership into high-performing social content
• Partner with content, brand, and marketing teams to ensure integrated messaging across channels
• Lead social amplification plans for major announcements, events, and organizational milestones

Audience Growth & Engagement

• Build engaged online communities by fostering conversation and two-way interaction
• Monitor and respond to audience engagement in alignment with brand voice and guidelines
• Identify and activate advocates, partners, and internal subject-matter experts

Analytics & Optimization

• Track performance metrics to assess reach, engagement, and contribution to broader marketing goals
• Use insights to refine platform strategy, content mix, and publishing cadence
• Provide reporting and recommendations to marketing and leadership stakeholders

Brand Voice & Governance

• Maintain a consistent, on-brand social presence across channels
• Establish social media standards, playbooks, and best practices
• Partner with communications and leadership on executive social presence as needed

Collaboration

• Work cross-functionally with brand, content, campaigns, digital, and communications teams
• Coordinate with events, partnerships, and business units to align social visibility with organizational priorities

What You'll Need

Minimum Qualifications:

• Bachelor's Degree and 12 years of experience, Master's degree and 10 years of experience, or equivalent combination of education and experience
• 5+ years of experience in social media strategy, digital marketing, or brand communications
• Experience translating brand and campaign strategy into social-first content
• To qualify, applicants must be legally authorized to work in the United States and should not require, now or in the future, sponsorship for employment visa status (e.g., H-1B visa status, etc.)

Preferred experience:

• Experience working in complex or matrixed organizations

Skills and Abilities:

• Proven ability to grow audience engagement and visibility on major platforms
• Strong understanding of platform analytics and performance optimization
• Excellent writing skills and ability to adapt tone for different audiences
• Experience working in complex or matrixed organizations preferred
• Excellent knowledge of MS Word, Outlook, PowerPoint, Excel
• Ability to prioritize multiple tasks
• Ability to work well with others
• Ability to listen and communicate well both verbally and in writing
• Ability to work independently
• Attention to detail and accuracy
• Demonstration of the RTI Values and Lead Forward behaviors by all employees is critical to the Institute’s success. Behaviors associated with our Values and Lead Forward can been found on RTI Insider and Careers page.

EEO & Pay Equity Statements

For San Francisco, CA USA Job Postings Only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Further information is available here.

RTI accepts applications to our job openings from candidates with criminal histories or conviction records in accordance with all applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

For Applicants in Massachusetts Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The anticipated pay range for this role is listed below. Our pay ranges represent national averages and may vary by location as a geographic differential may be applied to some locations within the United States. RTI considers multiple factors when making an offer including, for example: established salary range, internal budget, business needs, and education and years of work experience possessed by the applicant. Further, salary is merely one element to our offer.

At RTI, we demonstrate our commitment to rewarding individual and team achievement through a total rewards package. This package includes (among other things) a competitive base salary, a generous paid time off policy, merit based annual increases, bonus opportunities and a robust recognition program. Other benefits include a competitive range of insurance plans (including health, dental, life, and short-term and long-term disability), access to a retirement savings program such as a 401(k) plan, paid parental leave for all parents, financial assistance with adoption expenses or infertility treatments, financial reimbursement for education and developmental opportunities, an employee assistance program, and numerous other offerings to support a healthy work-life balance.

Equal Pay Act Minimum/Range

130,000 - 160,000