Commercial Marketing Manager

Commercial Marketing Manager - Maternity Cover

Reference: JUN20251816

Location: Flexible in UK

Contract: 12-month fixed term, maternity cover

Hours: Full-time, 37.5 hours per week

Salary: £39,205.00 - £41,856.00 Per Annum

Benefits: Holidays, Pension and Life Assurance

We are looking for a 12-month maternity cover Commercial Marketing Manager to join our team to lead the planning and delivery of the RSPB's commercial marketing activity. Reporting into the Head of Commercial, this role will focus on supporting our Commercial functions including our reserve Visitor Operations, eCommerce, Trade and Product Licensing.

Whether it is leading national campaigns to drive footfall to our key visitor sites, working with our visitor experience consultants to promote events on reserves, driving sales through our online shop or maximising the value of our licensed products, your expertise will help drive both income and engagement for the RSPB.

If you are working in a commercial marketing role and want to apply your skills to help save nature, we'd love to hear from you.

Key activities will include:

• Delivering the annual marketing strategy for Visitor Operations (including destination and reserves marketing for visitor experience and events, retail, food & beverage), Trade and Licensing to achieve financial and engagement outcomes.
• Developing an annual plan for commercial marketing, promotions and campaigns across the organisation.
• Leading the delivery of commercial marketing activity ensuring that this is aligned and embedded within the overall RSPB communications and marketing plan.
• Identifying innovation and testing opportunities to expand and improve commercial marketing campaigns that maximise return on investment.
• Providing reporting, analytics and insight on marketing performance to key stakeholders to inform decision making at both strategic and tactical levels.
• Responsible for setting and managing an annual budget for commercial marketing to ensure income objectives are achieved.

Essential skills, knowledge and experience:

• Experience of developing and delivering a marketing strategy and/or plan
• Experience of applying marketing principles and best practice into delivery
• Experience of working within a Visitor Experience, Trade or retail/eCommerce marketing role
• Ability to translate a corporate strategy and/or overarching marketing strategy into operational plans to deliver impact
• Experience of developing collaborative external and internal relationships with key stakeholders to secure positive outcomes for the RSPB and for nature.
• Excellent written and verbal skills to present, influence and represent the directorate and the organisation.
• Experience of managing a budget to meet income targets and deliver strong ROI.

The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.

Closing date: 23:59, Mon, 14th Jul 2025

We are looking to conduct interviews for this position on 24th July 2025.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving yourapplication.

The RSPB is an equal opportunities employer. This role is covered by Rehabilitation of Offenders Act 1974.

This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

As part of this application process you will be asked to complete an application form including evidence on how you meet the skills, knowledge, and experience listed above. Contact us to discuss any additional support you may need to complete your application.

No agencies please.