Strategic Marketing Consultant (Remote)

Job Description

The Strategic Marketing Consultant will lead engagements with client organizations focused on generating positive Marketing ROI, improving customer and marketing facing stimuli, and leveraging data and analytic assets. This role serves two primary constituencies: 1) client organizations with unmet strategy development needs, and 2) RRD sales and client management groups whose long-term positioning depends on deepening the strategic nature of client relationships. This role will have a broad scope of responsibility including formulating and presenting strategic advice to clients, coordinating internal resources required to deliver consulting work product, leading internal teams in account planning exercises, and developing repeatable consulting solutions that can be delivered by RRD teams.

Primary Responsibilities

• Design, manage, and deliver strategic marketing consulting engagements

• Advise clients on media performance and optimization strategies

• Develop internal teams’ ability to adopt new, strategic capabilities and mindset

• Serve as an Executive Sponsor for multiple client relationships

• Strengthen and grow existing client relationships

• Support key new business development efforts -- lead some sales opportunities in partnership with sales leaders

• Identify growth opportunities within existing clients

• Travel as necessary

Data & Analytics Services

• Marketing Performance Insights & Strategy – Serve as a strategic partner, leveraging data-driven insights to develop marketing strategies that drive client growth and efficiency.
• Comprehensive Performance Measurement & Reporting  1 custom reporting, using KPIs to measure campaign success and identify areas for optimization.
• Audience & Market Intelligence – Conduct in-depth market research, customer segmentation, and competitive analysis to inform client positioning and targeting strategies.
• Data Integration & Management – Oversee data strategy and infrastructure, ensuring seamless integration of first-party, third-party, and campaign data for cross-channel analysis.

Marketing Optimization & Execution Services

• Omnichannel Marketing Optimization – Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI.
• Personalization & Audience Targeting – Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions.
• MarTech & Automation Strategy – Guide clients in MarTech stack implementation, CRM integrations, and automation strategies to enhance efficiency and customer experiences.
• Attribution & ROI Analysis – Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy.

Strategic Advisory & Client Partnership

• Executive-Level Consultation – Act as a trusted advisor to client CMOs and senior leaders, guiding high-level marketing strategy and investment decisions.
• Proactive Client Communication & Strategy Reviews – Conduct regular strategic reviews and performance deep-dives to ensure alignment with business goals and evolving market dynamics.
• Innovation & Growth Planning – Introduce new strategies, emerging technologies, and market opportunities, ensuring clients stay ahead of industry trends.

Qualifications

• 10+ years of marketing strategy experience and large client relationship management

• Bachelor's degree in a relevant discipline required.  MBA, or similar graduate degree preferred

• Deep expertise with all aspects of Marketing including strategic planning, data analytics, data management, marketing technology, designed testing, media optimization, value proposition ideation, etc.

• Experience with cultivating and maintaining client executive relationships

• Expert level understanding of multi-channel media optimization

• Familiarity with analytic methodologies and Data Science practices and their role in shaping marketing strategy

• Familiarity with  1st, 2nd, and 3rd party data assets and their respective role in driving marketing performance

• Strong understanding of marketing database strategies and applications -- coupled with an ability to draw actionable insights from marketing data for client benefit

• Familiarity with Market Research techniques and strategies

• Very strong written communication skills.  Experience with direct client contact and effective presentations

• Ability to interpret analytic findings and present them to non-technical audiences for the purpose of driving marketing and customer treatment strategies

Additional Information

RRD's current salary range for this role is $141,000 to $225,600 / year. The salary range may be adjusted
based on the applicable geographic location of the hired employee, and the range may change in the
future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and
compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency,
performance, shift and location. Depending on the role, in addition to base salary, the total compensation
package may also include participation in a bonus, commission or incentive program. RRD’s benefit
offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with
company match, life insurance and other voluntary supplemental insurance coverages, plus parental
leave, adoption assistance, tuition assistance and employer/partner discounts.

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RRD is an Equal Opportunity Employer, including disability/veterans