The qualified candidate must have strong communication skills, adept at blending technical skills, analytical expertise, and business acumen. The Marketing Scientist will contribute to the execution and delivery of strategic analytic and insight projects for RRD’s clients and select internal constituencies.
The position will have a broad scope of responsibility, including data transformation, statistical analysis, strategy development, testing, and ROI optimization. He or she will gain experience across a variety of clients and applications and interact with various functional areas (Business Units, Marketing, Technology) and industries. The analyst must be comfortable both performing and presenting analysis at all levels of detail.
Responsibilities:
Execute analytical projects from established data requirements, that specific client deliverable, tasks, and analysis timing
Acquire and aggregate data from a variety of sources; audit contents and ensure proper usage of data fields; merge, summarize, and transform data as required for analysis
Work with internal teams to address client business problems, set expectations, communicate progress and issues, produce results, and deliver findings to clients in a highly professional manner
Apply statistical methods and execute analyses, such as building targeting models, developing segmentation schemes, creating test designs, measuring program performance, identifying and implementing optimization techniques, computing performance lift and ROI
Skills and Certifications
A strong understanding of marketing strategy and analysis, campaign targeting, test design, and measurement is strongly preferred
Knowledge of statistical techniques such as logistic regression, cluster analysis, and basic experimental design
Exposure to newer data transformation techniques such as data/text mining, pattern recognition and dataframe operations.
Demonstrated strength in effective written and oral communication.
Ability to provide presentation of technical/statistical findings to non-technical audiences
Hands-on experience using data query and analytic tools such as SQL, and Python; must be able to work with large databases (querying, joining, summarizing) to create analytic datasets and execute analyses.
Experience with data visualization (e.g., matplotlib, R), other languages (e.g., Python), command line prompts in Linux and cloud platforms (e.g., AWS) is a plus.
Capable of working in a dynamic environment, handling multiple projects, meeting deadlines, able to prioritize appropriately and respond to issues quickly and creatively.
RRD's current salary range for this role is $63,300 to $97,400 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. Depending on the role, in addition to base salary, the total compensation package may also include participation in a bonus, commission or incentive program. RRD’s benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.
All your information will be kept confidential according to EEO guidelines.
RRD is an Equal Opportunity Employer, including disability/veterans
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RRD is an Equal Opportunity Employer, including disability/veterans