Senior Marketing Manager, Account-Based Marketing

Senior Marketing Manager, Account-Based Marketing

Location: Remote

Job Type: Full-Time

About RQI:

Helping Save More Lives

That’s our mission. It’s our business. We are seeking a team player who is passionate about making a commitment to our mission.

RQI Partners is a partnership between the American Heart Association and Laerdal Medical.

Position Summary:

The Senior Marketing Manager, Account-Based Marketing is accountable for the effective development, strategy, and implementation of Account-Based Marketing (ABM) campaigns and tactics to drive growth and success in key accounts in collaboration with the field organization.

This position coaches and leads a team of marketing professionals focused on targeted growth of the RQI Partners portfolio by applying best practices for ABM with internal and external stakeholders.

Ultimately this role is responsible and accountable for leading a marketing team in developing and implementing 1:1 and 1:few ABM campaigns that result in increased sales and retention, customer satisfaction, and ultimately maximizing the impact of the organization’s mission by helping to save more lives.

Responsibilities:

• Leadership and Team Management: Leadership and effective coordination of marketing professionals to deliver all outcomes required for achieving functional and organizational goals.
• Brand Equity and Corporate Image: Ensures brand equity, corporate image, and compliance with the RQI Partners portfolio of programs and services on behalf of the AHA, Laerdal Medical, and other partner organizations.
• Leadership & Team Collaboration: Leadership and effective collaboration as a member of a cross-functional field and marketing team that delivers outcomes required for achieving functional and organizational goals.
• Account-Based Marketing: Orchestrate account-based marketing programs that drive adoption and retention within targeted accounts through a multi-touch, multi-channel approach that aligns with stages of the buyer journey, fostering alignment with the sales team and operating from a shared measurement methodology.
• Market and Customer Research: Maintains a deep knowledge of markets and clients by utilizing consistent surveillance and research of industry trends and imperatives.
• Metrics: Develops and continuously measures the effectiveness of ABM campaigns by utilizing core metrics to measure the performance.
• ABM Marketing Technology: Applies the effective use of technology and automation to enable and support ABM marketing initiatives.
• ABM Best Practices: Accountable for the performance and goal attainment of all account-based marketing professionals on the team – program adoption, lead nurture, existing client adoption growth, overall portfolio growth, and market penetration within key accounts.
• ABM Market Segmentation: Align lead generation and marketing campaign goals, objectives, KPIs, and tactics to successfully segment, engage (1:1, 1:Few, 1:Many), and nurture leads into contracted and implemented customer organizations.
• Field Collaboration: works directly with colleagues in the field organization to build and execute holistic marketing plans – including digital, demand generation tactics for targeted ABM accounts.

Qualifications & Skills:

• Minimum of seven years of experience in B2B demand generation, ABM, or field marketing role
• Proven track record executing innovative and multi-part event and demand generation programs
• Certification in ABM by Monentum ITSMA is highly preferred
• BA in marketing, communications, or related field
• Demonstratable experience designing and implementing successful ABM campaigns for key accounts
• Experience with targeted marketing platforms to support ABM initiatives
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
• Healthcare field and hospital marketing experience preferred

Why Join Us?

Collaborative work environment with cross-functional team engagement. Competitive compensation and benefits package. To name a few:

• Generous PTO & Holidays
• Remote Work Environment (some positions require travel)
• Comprehensive Medical, Dental and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401K with Employer Match & Profit Sharing
• Employee Assistance Program
• Tuition Reimbursement
• Professional Development Opportunities
• Student Loan Repayment Assistance
• Eligibility for Annual Bonus
• Wellness Reimbursement Program
• Pet Insurance

How to Apply

If you’re interested in playing an important role in this mission to improve the quality and reliability of CPR training, apply now by sending your resume to: faye_fiondella@ajg.com.