Director of Product Marketing

Company Overview: RQI Partners

RQI Partners is a collaborative venture between the American Heart Association (AHA) and Laerdal Medical, with a shared mission to save more lives by transforming resuscitation education and delivery. The company focuses on high-impact, evidence-based programs designed to reduce preventable deaths from cardiac arrest and improve patient outcomes across healthcare systems. RQI Partners combines digital learning, continuous quality improvement, and cutting-edge technology to elevate the standard of care across hospitals and healthcare institutions nationwide.

Position Overview: Director, Product Marketing

The Director, Product Marketing plays a critical leadership role in developing and executing the go-to-market strategies for RQI Partners' product portfolio aimed at U.S. hospitals and healthcare systems. This person will define product-market fit, guide product positioning by market segment, and drive customer-focused innovation and messaging.

This role is both strategic and collaborative—requiring close partnership with internal teams such as Product, Sales, and Research, as well as external partners. Success in the role will be measured by increased product adoption, customer satisfaction, and overall contribution to saving lives through effective resuscitation education.

Day-to-Day Responsibilities

• Lead and coach a team of product marketing professionals.
• Develop short- and long-term product marketing strategies.
• Conduct and leverage market research to inform decisions.
• Partner cross-functionally with Product, Sales, and Customer Success teams.
• Define and optimize customer segmentation and messaging frameworks.
• Use data and customer feedback to guide product positioning and strategy.
• Support GTM strategies for new product launches and enhancements.
• Align marketing activities with sales enablement and growth goals.
• Contribute to customer retention and upsell strategies.
• Represent marketing in cross-functional initiatives and leadership meetings.
• Travel up to 20% to industry events and customer engagements.