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RoseTree
RoseTree

Growth Marketing Lead

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Marketing strategies
Growth
Testing
+17

Permanent role
15 days ago
Apply now

About RoseTree

RoseTree helps busy high-net-worth professionals build personalized investment strategies and grow their portfolios to $10M with our proprietary systematic approach. With a 73% client renewal rate and growth from 0 to 80+ clients through referrals alone, we're ready to scale beyond our network and need an exceptional marketing leader to get us there.

The Opportunity (📍Fully Remote)

You'll join at the perfect inflection point—we've validated our model, built a track record of success, and assembled a tight-knit community of successful professionals. What we haven't achieved yet is the market presence our results deserve. You'll transform RoseTree from a well-kept secret to a recognized authority in wealth management for busy professionals.

Responsibilities

  • Develop a comprehensive GTM strategy
  • Ensure all marketing and sales efforts align toward common objectives rather than scattered initiatives
  • Create a roadmap for systematic growth beyond your current referral-based approach
  • Design and implement attribution modeling to accurately measure which acquisition channels produce highest-value clients
  • Build a content strategy showcasing our proprietary investment methodologies, focusing on platforms where high-net-worth individuals consume financial content
  • Create a systematic approach to transforming client success stories into compelling case studies that resonate with prospective clients
  • Analyze and refine the Skool community experience to increase engagement and conversion rates-
  • Design targeted nurture sequences for different prospect segments based on portfolio size, investment goals, and engagement patterns
  • Implement systematic testing of messaging, offers, and conversion points throughout the client acquisition journey
  • Develop sophisticated targeting strategies to reach qualified prospects with $100k+ investable assets (executives, business owners, physicians, etc.)
  • Create premium lead magnets and exclusive content specifically designed for high-net-worth individuals
  • Establish comprehensive marketing analytics dashboard tracking all critical metrics from awareness to conversion
  • Create regular reporting on customer acquisition cost, lifetime value, and ROI by marketing channel
  • Implement continuous improvement processes to systematically enhance performance of all marketing initiatives
  • Refine and document RoseTree's brand guidelines to ensure consistent premium positioning across all touchpoints
  • Design and implement an affiliate partnership program targeting credible authorities in the finance and wealth management space
  • Establish a sophisticated attribution and compensation model that rewards quality over quantity of referrals
  • Create a partner enablement system providing education, content assets, and support that positions partners for success
  • Build relationships with selected high-value partners who have demonstrated credibility with high-net-worth audiences
  • Initially execute key marketing initiatives personally while establishing the foundation for a future marketing team
  • Identify skill gaps and recommend strategic hires as marketing requirements evolve

The Freedom You'll Have

- Full ownership of our marketing strategy and execution

- Decision-making authority with direct support from leadership

- Budget allocation for initiatives you identify as high-priority

- The autonomy to experiment, learn, and pivot quickly

- Drive direct business impact

Who You Are

- You have proven experience marketing high-ticket services ($15K+) to affluent audiences

- You've built systematic lead generation that attracts qualified high-net-worth prospects

- You've built and optimized conversion funnels for premium services

- You excel at developing authoritative content that establishes thought leadership

- You thrive with autonomy and accountability

- You're results-oriented and metrics-driven

- You communicate with clarity and conviction

- You're invested in the success of the clients and businesses you serve

Our Culture

We are a team defined by three core values: competitive greatness, integrity, and honesty.

Competitive Greatness:

You have an internal drive to succeed, a relentless desire to improve, and the discipline to turn small, consistent efforts into extraordinary results over time.

Integrity:

You are someone others are proud to associate with—both personally and professionally. Your actions align with your values, and your word is your bond.

Honesty:

You embrace the courage to speak hard truths—about yourself and others—with humility and respect. You recognize that greatness is built through honest feedback and continuous growth, both internally and externally.

Compensation & Benefits

- Compensation range: $70k-$100k based on experience + commission structure (currently being built)

- Annual RoseTree retreat in Mexico

- $2,000 annual educational fund for professional development

- Flexible working hours, 100% remote position

About RoseTree

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