Senior Performance Marketing

Job info

• Title: Senior Performance Marketing
• Location: Remotely
• Type: Full-time

Responsibilities

• Meeting clients, reviewing marketing objectives and strategies in order to drive better results through digital campaigns.
• Developing effective media buying strategies.
• Planning and optimizing the media creatives, channels, and budgets, to craft the best mix that can help achieve the objectives.
• Creating and running digital campaigns.
• Implement a tracking system, monitor, and analyze campaign results with MMP tools (e.g. GTM, Google Analytics, AppsFlyer, Adjust, etc.).
• Proactively optimizing all digital media campaigns and native ads through.
• Perform A/B testing, landing page optimization, and targeting.
• Monitoring costs and returns on ad spend (ROAS).
• Preparing reports on campaigns performance and results.

Qualifications

• Proven experience as a Media Planner & Buyer (4-5 years).
• Familiar with all digital platforms (Meta, Google, Snapchat, TikTok, X, LinkedIn, etc.).
• Familiar with the key marketing tools, such as, but not limited to, keyword planners, Google Analytics, Google Trends, and media planning tools, etc.
• Familiar with advanced media buying strategies such as, but not limited to, testing and experimenting, retargeting, programmatic ads, frequency caps, etc.
• Up-to-date with evolving trends, tactics, and technologies.
• Creative thinker.
• Team player.
• Certified by official digital platforms is preferred.

How to apply:

To apply, submit your CV via email info@roselladigital.com , and mention “Senior Performance Marketing" in the subject line 📩