Performance Marketing Specialist

Rosella is looking for a Mid-Level Performance Marketing Specialist to join our remote team. We're seeking someone with a strong analytical mindset, a passion for performance marketing, and the ability to turn insights into results. If you enjoy optimizing campaigns, testing new ideas, and helping brands scale through data-driven strategies, this could be the perfect opportunity for you.

Responsibilities

• Support the development and execution of media buying strategies across digital advertising platforms.
• Create, launch, and manage digital advertising campaigns according to approved plans and objectives.
• Assist in planning budgets, audience targeting, placements, and creative testing to maximize campaign performance.
• Monitor campaign performance and implement optimization actions to improve key metrics such as CTR, CPA, conversion rate, and ROAS.
• Set up and maintain tracking systems using tools such as GTM, Google Analytics, AppsFlyer, Adjust, and platform-specific tracking solutions.
• Conduct A/B testing for audiences, creatives, placements, bidding strategies, and landing pages.
• Analyze campaign data and identify opportunities for scaling, optimization, and performance improvement.
• Monitor advertising spend and budget pacing to ensure efficient resource allocation.
• Conduct competitor and market research to identify trends and opportunities.
• Prepare regular performance reports with insights, recommendations, and action plans.
• Collaborate with account managers, designers, and content teams to ensure campaigns are aligned with client objectives.
• Participate in client meetings to discuss campaign performance and optimization opportunities.

Qualifications

• 3–4 years of experience in Performance Marketing, Media Buying, or Paid Advertising.
• Hands-on experience managing campaigns across platforms such as Meta, Google, TikTok, Snapchat, LinkedIn, and X.
• Strong understanding of performance metrics including CTR, CPC, CPA, Conversion Rate, and ROAS.
• Experience with tracking and analytics tools such as Google Analytics (GA4), Google Tag Manager, Meta Events Manager, AppsFlyer, or similar platforms.
• Familiarity with audience targeting, retargeting, A/B testing, creative testing, and campaign optimization techniques.
• Ability to analyze campaign data, identify insights, and translate them into actionable recommendations.
• Strong analytical, organizational, and problem-solving skills.
• Excellent communication skills and ability to work effectively within cross-functional teams.