Marketing Specialist

Rol: Marketing Specialist - SEO Strategy Lead

Rootstack has been building websites, applications, and automation solutions for over 14 years. We are a company with offices in the United States, Colombia, and Panama. We provide nearshore staff augmentation services, custom software development, and implementations.

We are seeking an experienced and results-driven Marketing Specialist with specialized knowledge in SEO, Google Ads, Keywords, Optimization, and Website Analysis. The ideal candidate will be a strategic thinker with a strong understanding of SEO best practices, and will be responsible for developing, implementing, and managing our SEO strategy to maximize online visibility and drive traffic to our website.

Responsibilities

● Lead SEO Strategy: Develop, implement, and manage the company’s overall SEO strategy, including both on-page and off-page SEO.

● Keyword Research: Conduct comprehensive keyword research to identify high-value search terms and opportunities for content creation.

● Website Optimization: Optimize website content, structure, and meta-data to improve search engine rankings and user experience.

● Google Ads Management: Create and manage Google Ads campaigns to drive targeted traffic and maximize ROI.

● Content Strategy: Collaborate with the content team to develop SEO-friendly content that aligns with keyword strategies and drives organic traffic.

● Website Analysis: Perform regular website audits and analysis to identify areas for improvement and monitor SEO performance.

● Competitor Analysis: Analyze competitors’ SEO strategies and adapt to changes in the search landscape.

● Reporting: Track, report, and analyze website analytics and PPC initiatives and campaigns.

● Stay Updated: Keep up-to-date with the latest trends and best practices in SEO and SEM.

● Collaborate: Work closely with the marketing, development, and content teams to ensure SEO best practices are properly implemented.

Requirements

● Bachelor’s degree in Marketing, Communications, or a related field.

● 3+ years of experience in SEO, SEM, or a similar role.

● Proven experience with Google Analytics, Google Ads, and other SEO tools (e.g., SEMrush,

Ahrefs, Moz).

● Strong understanding of search engine algorithms and ranking methods.

● Experience with A/B and multivariate experiments.

● Familiarity with content management systems (e.g., WordPress).

● Excellent analytical, organizational, and time management skills.

● Strong communication and interpersonal skills.

● Ability to work independently and as part of a team.

Preferred Qualifications:

● Experience in leading SEO strategy in a competitive industry.

● Certification in Google Ads and/or SEO.

● Knowledge of HTML, CSS, and JavaScript development and constraints.

Benefits:

● Remote work experience

● Excellent working environment

● Private health insurance (after 4 months)

● Monthly activities to foster team spirit

● Annual budget for courses and certifications

● Birthday off, after 6 months in the company and with prior authorization

Our culture:

● Productivity and proactivity

● Dedication to technology

● Determination in tackling work and problem-solving

● More information: https://rootstack.com/en/talent

Schedule:

● Monday to Friday, full time. Salary:

● Based on competencies and experience.